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Cited by 71Digital Economy and Work TransformationEmployment, Labor, and Gender StudiesLabour Market and Migration

Careers Delivered from the Kitchen? Immigrant Women Small-scale Entrepreneurs Working in the Growing Nordic Platform Economy

Open access
Webster, Natasha A., Zhang, Qian·2020·NORA - Nordic Journal of Feminist and Gender Research
DOI 10.1080/08038740.2020.1714725
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Abstract

In Sweden, several trends intersect: the gig economy is growing rapidly; immigrants find it challenging to find work; and integration policies increasingly focus on the role of the first job as a benchmark for integration. This empirical study inserts an intersectional perspective into the exploration of the gig economy by examining immigrant women’s daily working experiences within a transactional gig platform, “Yummy”. This food app links home-based chefs to public consumers through online ordering systems. Through in-depth interviews with chefs, the app management team and participatory observations at firm training sessions and food festivals, we explore the complexity of gendered and racialized precarious work from inside the gig economy to consider daily gig life from a feminist economics perspective. The study shows the gig economy does provide entrepreneurial opportunities for new immigrants with these being based on gendered norms. We demonstrate how gendered narratives of idle capacities and women’s work in the home and family spheres are marketized and transformed through the platform. Our study widens the scope of understanding the gig economy by positioning gig work as part of broader social relations between a company, the workers and gender norms.

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Crossref · 10.1080/08038740.2020.1714725

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  • Platform work is appealing to migrants due to its low entry barriers, straightforward on-boarding process, flexibility, autonomy, and sometimes less discrimination in the hiring process.

    “Platform work is appealing due to its low entry barriers, straightforward on-boarding process, flexibility, autonomy, and sometimes less discrimination in the hiring process (Newlands 2022; Webster and Zhang 2020).”

    From Racism and food delivery platforms: shaping migrants' work experiences and future expectations in the United Kingdom and Chile (2025) · cites this paper as Webster and Zhang 2020

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Authors
Webster, N. A., & Zhang, Q.
Affiliations
Stockholm University (SE)
Corresponding author
Webster, Natasha A.
ORCID
Venue
NORA - Nordic Journal of Feminist and Gender Research
Publisher
Informa UK Limited
Published
2020-02-11
Volume
28
Issue
2
Pages
113-125
ISSN
  • 0803-8740 (ISSN-L)
  • 1502-394X
DOI
10.1080/08038740.2020.1714725
OpenAlex
W3006652533
Cited by
71
References
52
Citations by year
2026: 9 · 2025: 11 · 2024: 14 · 2023: 14 · 2022: 14 · 2021: 7 · 2020: 2
FWCI
12.35
Type
journal article
Language
en
Open access
Licence
Locations
NORA - Nordic Journal of Feminist and Gender Research (publishedVersion, cc-by-nc-nd)
Funders
  • Projektmedal inom Digital Humanvetenskap, Stockholms Universitet (SU FV-4250-18)
  • Svenska Forskningsrådet Formas (2019-00445, 942-2015-663)
Topics
  • Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
  • Social Sciences › Safety Research › Employment, Labor, and Gender Studies
  • Social Sciences › Gender Studies › Labour Market and Migration
Keywords
gig economy, immigrant women, small business, platform economy, precarious employment, gender norms, racialization, intersectionality, feminist economics, immigrant integration, first employment, online food ordering

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