Cited by 208Technology Adoption and User BehaviourInnovation Diffusion and ForecastingMedia and Digital Communication

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Exploring personal computer adoption dynamics

Lin, Carolyn A.·1998·Journal of Broadcasting & Electronic Media

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Abstract

As the personal computer's capability to function as an interactive multimedia entertainment and information provider increases, the implications of its future development on the print, broadcast, and cable television industries are of great interest to society. This study visits the most important question facing the personal computer phenomenon at present— adoption—by examining adoption rate and adopter types and their relations to potential adoption barriers, media use patterns, existing communication technology ownership and social locators. Even though the study provided only an exploratory examination of the proposed model, the findings offer a reasonable level of support for the theoretical framework outlined.

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Authors: Lin, C. A.
Affiliations: Cleveland State University (US)
Corresponding author: Lin, Carolyn A.
ORCID: Lin, Carolyn A.
Venue: Journal of Broadcasting & Electronic Media
Publisher: Informa UK Limited
Published: 1998-01
Volume: 42
Issue: 1
Pages: 95-112
ISSN: 0883-8151 (ISSN-L)
1550-6878
DOI: 10.1080/08838159809364436
OpenAlex: W2063297398
Cited by: 208
References: 29
Citations by year: 2026: 1 · 2025: 4 · 2024: 3 · 2023: 3 · 2022: 9 · 2021: 3 · 2020: 4 · 2019: 1 · 2018: 5 · 2017: 6 · 2016: 11 · 2015: 11 · 2014: 17 · 2013: 10 · 2012: 10
FWCI: 17.48
Type: journal article
Language: en
Open access: closed
Locations: Journal of Broadcasting & Electronic Media (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
Social Sciences › Communication › Media and Digital Communication
Keywords: technology adoption, barriers to adoption, media habits, printing industry, interactive multimedia

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Exploring personal computer adoption dynamics

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