Purchase Behavior of Consumers Toward GSAs: A Longitudinal Assessment
Abstract
This study aims to examine the purchase behaviour decision like drivers and barriers for Grocery Shopping Apps (GSAs) as well as discover the role of customer involvement in order to explain both the reasons as to why people refrain from purchasing from GSAs as well as what motivates them to buy groceries from GSAs. The study used the Stimulus-Organism-Response framework and Innovation Resistance Theory to learn about purchase intentions and behaviour towards GSAs. A longitudinal study has been conducted with 418 in the first phase and 392 in the second phase with the same set of respondents. Results show that people who are willing to switch from traditional stores to GSAs enjoy new experiences and new ways to use products. GSAs should think about how to get users interested in their apps and keep them interested, personalise their experience, and make features that make users care about the apps.
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Functional value is a crucial consumption value that drives consumers' behaviour in various IS contexts.
“Functional value is found to be a crucial consumption value that drives consumers’ behaviour in various IS contexts [112], such as online shopping [113,114], mobile banking [82] or mobile application [115].”
From Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity (2024) · cites this paper as [114]
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- Authors
- Chakraborty, D.
- Affiliations
- Symbiosis International University (IN)
- Corresponding author
- Chakraborty, Debarun
- ORCID
- Chakraborty, Debarun
- Venue
- Journal of Computer Information Systems
- Publisher
- Informa UK Limited
- Published
- 2022-09-29
- Volume
- 63
- Issue
- 5
- Pages
- 1031-1056
- ISSN
- 0887-4417 (ISSN-L)
- 2380-2057
- OpenAlex
- W4297963057
- Cited by
- 38
- References
- 11
- Citations by year
- 2026: 5 · 2025: 10 · 2024: 14 · 2023: 9
- FWCI
- 6.92
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Computer Information Systems (publishedVersion)
- Funders
- autho
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- purchase behavior, purchase intention, customer involvement, barriers to adoption, resistance to innovation, stimulus-organism-response model, consumer motivation, mobile commerce, personalization
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