Healthcare apps’ purchase intention: A consumption values perspective
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Conditional value has a significant influence on purchase behaviour in online service, mobile applications, or online games.
“Although only limited studies have explored conditional value in the live-streaming e-commerce context, previous literature has demonstrated that conditional value has a significant influence on purchase behaviour in online service [81], mobile applications [121], or online games [128].”
From Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity (2024) · cites this paper as [121]
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Healthcare Branding and Reputation Management Strategies for Organizational Success
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- Authors
- Chakraborty, D., & Paul, J.
- Affiliations
- Symbiosis International University (IN)
- University of Puerto Rico System (PR)
- Corresponding author
- Paul, Justin
- Venue
- Technovation
- Publisher
- Elsevier BV
- Published
- 2023-02
- Volume
- 120
- Pages
- 102481
- ISSN
- 0166-4972 (ISSN-L)
- OpenAlex
- W4211160291
- Cited by
- 185
- References
- 108
- Citations by year
- 2026: 26 · 2025: 41 · 2024: 51 · 2023: 28 · 2022: 39
- FWCI
- 29.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Technovation (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- healthcare apps, consumption values, brand love, purchase intention, emotional value, conditional value, social values, online risk perception, customer involvement, consumer behavior, mobile health
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