The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
Abstract
This study investigates the impact of brand credibility, composed of trustworthiness, expertise, and attractiveness, on consumers’ brand purchase intention in emerging economies, focusing specifically on China's automobile industry. We propose that brand awareness and brand image play a moderating role in this relationship. Results reveal that brand credibility exerts a positive influence on consumers’ brand purchase intention. Brand image and brand awareness are found to positively moderate the relationship between brand credibility and consumers’ brand purchase intention. Implications concerning both research and managerial practices are offered.
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Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Cited by
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
García-Salirrosas, E. E., Escobar-Farfán, M., Esponda-Perez, J. A., Millones-Liza, D. Y., Villar-Guevara, M., Haro-Zea, K. L., & Gallardo-Canales, R. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2024.1482009 · Cited by 40
Damaj, A., & Nofal, R. (2026) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer21040112 · Cited by 8
Metadata
- Authors
- Wang, X., & Yang, Z.
- Venue
- Journal of Global Marketing
- Publisher
- Informa UK Limited
- Published
- 2010-06-25
- Volume
- 23
- Issue
- 3
- Pages
- 177-188
- ISSN
- 0891-1762 (ISSN-L)
- 1528-6975
- OpenAlex
- W2148098161
- Cited by
- 252
- References
- 2
- FWCI
- 17.97
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image. https://app.cochat.ai/papers/10.1080/08911762.2010.487419
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- Wang, X., & Yang, Z. (2010). The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image. Journal of Global Marketing. https://doi.org/10.1080/08911762.2010.487419
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
