The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
Open accessAbstract
Introduction: Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and social impact of their purchasing decisions. The objective of the research is to evaluate the influence of perceived value components on health food brand image and brand loyalty in an emerging market. Methods: A cross-sectional and explanatory study was conducted considering 612 consumers of a healthy brand in Peru. The participants included women (65.2%) and men (34.8%), with ages between 18 and 56 (M = 22.56; SD = 5.95). Data were collected using a self-report form and statistically analyzed using PLS-SEM. Results: The study hypotheses confirmed the impact of perceived emotional value, perceived social value, perceived financial value, and perceived quality on brand image and loyalty. However, the proposed model observes that perceived social value has no impact on brand loyalty. Conclusion: Implementing strategies that help build stronger, healthy brands is part of effective management for business leaders. In this context, the findings indicate that brands should effectively communicate their attributes and offer them that meet and exceed consumer expectations to achieve consumer loyalty. This is a mechanism to consolidate a strong and positive image that facilitates customer loyalty based on perceived value. The results obtained can help marketers and decision-makers in the healthy food industry to design more effective brand strategies, which could increase demand for their healthy products.
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Moral norms positively impact healthy food purchase intention.
“Moral norms, grounded in individual ethical values and principles, have been identified as significant drivers of healthy food consumption decisions, operating independently of external social pressures [36,51,105,106].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [106]
The theoretical background discusses environmental and emotional values, and the Discussion addresses healthy-food purchase intention, but neither links moral norms to that intention. Searches for “moral norms” and personal ethical obligations independent of social pressure found no passage addressing the claim. The indexed passages provide section labels but no page numbers. (LLM, conf=0.73)
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“The increase mentioned above has prompted the commercial sector to make decisions to satisfy demand, a demand that promotes public health, an aspect increasingly valued by consumers (98, 130).”
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Valiño, P. C., Rodríguez, P. G., Fernández, M. D. P. S., & García, M. B. A. (2021) · British Food Journal · doi:10.1108/bfj-07-2020-0639 · Cited by 38 · cited 1× · see citing works
“Cuesta-Valiño et al. (80) demonstrated the importance of green satisfaction and brand image as antecedents of the green brand value of organic agri-food products.”
BackgroundLin, W., & Yin, W. (2022) · PLoS ONE · doi:10.1371/journal.pone.0269233 · Cited by 38 · see citing works
Chilón-Troncos, R. F., García-Salirrosas, E., Escobar-Farfán, M., Millones-Liza, D. Y., & Villar-Guevara, M. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2024.1353569 · Cited by 37 · see citing works
Self-citationNegassa, G. J., Desalegn, G., Japee, G., Tangl, A., & Boros, A. (2023) · Sustainability · doi:10.3390/su16010341 · Cited by 35 · see citing works
Zang, W., Qian, Y., & Song, H. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph19053043 · Cited by 35 · see citing works
Albornoz, R., García-Salirrosas, E. E., Millones-Liza, D. Y., Villar-Guevara, M., & Toyohama-Pocco, G. (2024) · Nutrients · doi:10.3390/nu16131995 · Cited by 34 · see citing works
Self-citationFu, Y. (2023) · Tourism Review · doi:10.1108/tr-07-2022-0369 · Cited by 32 · cited 1× · see citing works
“The importance and interest in these topics have led to previous studies (24, 27, 42–47).”
BackgroundCuong, D. T., & Khoi, B. H. (2019) · Cited by 31 · see citing works
Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth
Lee, S., & Workman, J. E. (2020) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2020.1835523 · Cited by 29 · cited 1× · see citing works
“To explain this association, (147) state that every time a customer experiences a high level of specific expectations and standards for a product, perceived quality assumes a catalytic role in resulting in brand loyalty (93, 94).”
BackgroundLee, H., & Jee, Y. (2016) · International Journal of Sports Marketing and Sponsorship · doi:10.1108/ijsms-11-2016-021 · Cited by 29 · cited 1× · see citing works
“When a consumer believes in a product, has high expectations, and maintains a positive brand image, purchasing behavior becomes repetitive, which translates into loyalty (103, 104).”
BackgroundRahi, S. (2016) · RePEc: Research Papers in Economics · Cited by 28 · see citing works
García-Salirrosas, E. E., Millones-Liza, D. Y., Esponda-Pérez, J. A., Acevedo-Duque, Á., Pérez, J. M., & Díaz, L. C. S. (2022) · Sustainability · doi:10.3390/su141710529 · Cited by 27 · see citing works
Self-citationNam, S., & Suk, J. (2024) · International Journal for Equity in Health · doi:10.1186/s12939-024-02135-1 · Cited by 26 · see citing works
Li, J., & Lee, G. (2024) · SAGE Open · doi:10.1177/21582440241239457 · Cited by 22 · cited 1× · see citing works
“…it is stated that brand image tends to improve when the perceived value is greater (136, 137); therefore, disseminating positive and authentic consumer experiences through social platforms and word-of-mouth marketing becomes a favorable strategy to mobilize brand image through perceived value (30).”
BackgroundPositive emotions and their upregulation increase willingness to consume healthy foods.
Schubert, E., & Bode, S. (2022) · Appetite · doi:10.1016/j.appet.2022.106420 · Cited by 22 · cited 1× · see citing works
“…exposure to nature (33), intuitive nutritional labeling (34), health messages (35), willingness to pay (36), emotions (37), culture and health awareness (3), positive emotions (38), price consciousness (39), and mainly with the perceived value (9, 10), loyalty (9, 15, 31, 40) and brand image (41).”
BackgroundA Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability
Tian, Y., & Kamran, Q. (2021) · Sustainability · doi:10.3390/su132313419 · Cited by 22 · see citing works
Buying your way into a healthier lifestyle: a latent class analysis of healthy food purchases
Segovia, M. S., & Palma, M. A. (2015) · Applied Economics · doi:10.1080/00036846.2015.1111988 · Cited by 20 · see citing works
Bhakuni, P., Rajput, S., Sharma, B. K., & Bhakar, S. S. (2021) · Gurukul Business Review · doi:10.48205/gbr.v17.6 · Cited by 20 · see citing works
Köse, Ş. G., & Kırçova, İ. (2021) · Spanish Journal of Agricultural Research · doi:10.5424/sjar/2021193-16640 · Cited by 20 · cited 1× · see citing works
“To evaluate the perceived value, a short scale was used (115), which assessed four components: perceived quality value (PQV), perceived social value (PSV), perceived emotional value (PEV), and perceived financial value (PFV).”
MethodHui, Y., Zhang, P., & Liu, H. (2023) · PLoS ONE · doi:10.1371/journal.pone.0292633 · Cited by 20 · cited 1× · see citing works
“In other words, it is stated that brand image tends to improve when the perceived value is greater (136, 137); therefore, disseminating positive and authentic consumer experiences through social platforms and word-of-mouth marketing becomes a favorable strategy to mobilize brand image through…”
BackgroundJasin, M., Firmansyah, A., Anisah, H. U., Junaedi, I. W. R., & Haris, I. (2023) · Uncertain Supply Chain Management · doi:10.5267/j.uscm.2023.1.004 · Cited by 19 · see citing works
How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?
Fatmawati, I., & Alikhwan, M. A. (2021) · E3S Web of Conferences · doi:10.1051/e3sconf/202131601020 · Cited by 18 · see citing works
Panzone, L., Tocco, B., Brečić, R., & Gorton, M. (2024) · Journal of Retailing · doi:10.1016/j.jretai.2023.12.002 · Cited by 18 · see citing works
Nguyen, T., de Brauw, A., van den Berg, M., & Ha, D. T. P. (2021) · Food Policy · doi:10.1016/j.foodpol.2021.102047 · Cited by 17 · see citing works
Solunoğlu, A. (2020) · Journal of Yaşar University · doi:10.19168/jyasar.716064 · Cited by 15 · cited 1× · see citing works
“Lasting, translating this into repetitive purchases and recommendations of the product and/or brand (138, 139).”
BackgroundTaste, sustainability, and nutrition: Consumers' attitude toward innovations in aquaculture products
Lu, J., Xiao, Y., & Zhang, W. (2024) · Aquaculture · doi:10.1016/j.aquaculture.2024.740834 · Cited by 15 · see citing works
Chen, W.-S., & Tsai, K. (2021) · British Food Journal · doi:10.1108/bfj-07-2020-0640 · Cited by 13 · see citing works
Yağız, K., & Özer, L. (2022) · European Sport Management Quarterly · doi:10.1080/16184742.2022.2047087 · Cited by 13 · see citing works
Uikey, A. A., & Baber, R. (2023) · HAL · doi:10.31620/jccc.09.23/13 · Cited by 13 · see citing works
Toward a New Definition of “Healthy” Food: Issues and Challenges
Siu, K., & Drewnowski, A. (2023) · Current Developments in Nutrition · doi:10.1016/j.cdnut.2023.100080 · Cited by 12 · cited 2× · see citing works
“Food brands and companies struggle to have the attention of their consumers in a market that is challenged to be increasingly sustainable (1–4).”
BackgroundSetini, M., Asih, D., Yasa, N. N. K., Utami, N. M. S., & Giantari, I. G. A. K. (2020) · Journal of Advanced Research in Dynamical and Control Systems · doi:10.5373/jardcs/v12sp5/20201887 · Cited by 12 · see citing works
Emotional response to healthier foods: Influence of culture and health consciousness
Olegário, L. S., González‐Mohíno, A., Estévez, M., Madruga, M. S., & Ventanas, S. (2023) · Journal of Food Science · doi:10.1111/1750-3841.16824 · Cited by 12 · see citing works
Fogelholm, M., Vepsäläinen, H., Meinilä, J. M., McRae, C., Saarijärvi, H., Erkkola, M., & Nevalainen, J. (2024) · American Journal of Clinical Nutrition · doi:10.1016/j.ajcnut.2024.03.003 · Cited by 12 · cited 1× · see citing works
“…exposure to nature (33), intuitive nutritional labeling (34), health messages (35), willingness to pay (36), emotions (37), culture and health awareness (3), positive emotions (38), price consciousness (39), and mainly with the perceived value (9, 10), loyalty (9, 15, 31, 40) and brand image (41).”
BackgroundLuo, R. (2024) · Journal of Applied Data Sciences · doi:10.47738/jads.v5i2.227 · Cited by 11 · cited 2× · see citing works
“Other studies have used perceived value (economic, social, emotional value, and quality (9, 107) to drive consumer loyalty (108, 109).”
BackgroundBrückner, K., Emberger‐Klein, A., & Menrad, K. (2024) · British Food Journal · doi:10.1108/bfj-01-2024-0105 · Cited by 11 · cited 1× · see citing works
“…in purchasing decisions (32), exposure to nature (33), intuitive nutritional labeling (34), health messages (35), willingness to pay (36), emotions (37), culture and health awareness (3), positive emotions (38), price consciousness (39), and mainly with the perceived value (9, 10), loyalty (9, 15,…”
BackgroundLa motivación, la lealtad y compromiso como precursores de las comunidades de marca
Triana, G. J. C., & Gómez, Y. A. C. (2023) · Revista de Comunicación · doi:10.26441/rc22.2-2023-3185 · Cited by 11 · cited 2× · see citing works
“The brand is the vehicle that leads to establishing and strengthening that emotional, even spiritual, bond that companies must have with their customers (82).”
Background“Healthy”/“Unhealthy” Food Brands Influence Health, Calorie, and Price Ratings of Food
Masterson, T. D., Florissi, C., Clark, K. R., & Gilbert‐Diamond, D. (2020) · Journal of Nutrition Education and Behavior · doi:10.1016/j.jneb.2020.01.008 · Cited by 10 · see citing works
The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making
Bui, M., Kemp, E., & Hamilton, M. L. (2015) · Journal of Promotion Management · doi:10.1080/10496491.2015.1088920 · Cited by 8 · see citing works
Renaldi, A., Hati, S. R. H., Ghazali, E. M., Sumarwan, U., & Ramayah, T. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2364055 · Cited by 8 · cited 1× · see citing works
“On the other hand, previous studies have suggested that perceived quality is a factor that influences brand loyalty positively and directly (91, 92).”
BackgroundLiem, D. G., & Woo, Y. C. (2024) · Appetite · doi:10.1016/j.appet.2024.107382 · Cited by 7 · see citing works
Tuyizere, O., Gustafson, C. R., & Rose, D. J. (2024) · Nutrients · doi:10.3390/nu16101454 · Cited by 7 · cited 1× · see citing works
“…has been associated with confidence in purchasing decisions (32), exposure to nature (33), intuitive nutritional labeling (34), health messages (35), willingness to pay (36), emotions (37), culture and health awareness (3), positive emotions (38), price consciousness (39), and mainly with the…”
BackgroundMartínez, J. V., & Mascarua, M. E. (2014) · Contaduría y Administración · doi:10.1016/s0186-1042(14)71273-2 · Cited by 6 · cited 2× · see citing works
“…loyalty is that the general perception of service quality has been established as one of the factors promoting customer loyalty toward the brand (97) Based on what was mentioned above, the following hypotheses are proposed: H6: Perceived quality directly and positively influences healthy food…”
BackgroundSumaedi, S., Sumardjo, S., Saleh, A., & Syukri, A. F. (2023) · International Journal of Quality & Reliability Management · doi:10.1108/ijqrm-04-2021-0088 · Cited by 5 · cited 1× · see citing works
“…exposure to nature (33), intuitive nutritional labeling (34), health messages (35), willingness to pay (36), emotions (37), culture and health awareness (3), positive emotions (38), price consciousness (39), and mainly with the perceived value (9, 10), loyalty (9, 15, 31, 40) and brand image (41).”
BackgroundMartínez‐Sala, A., Monserrat‐Gauchi, J., & Quiles-Soler, M. C. (2023) · El Profesional de la Informacion · doi:10.3145/epi.2023.nov.13 · Cited by 4 · see citing works
Setyawan, A. A., Maulana, H. K., Kusumawati, P. D. W., Murwanti, S., & Saputro, E. P. (2023) · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · doi:10.37394/23207.2023.20.69 · Cited by 4 · see citing works
Gaspar, M. C. D. M. P., Ruiz, M. P., & Puiggròs, C. (2021) · Revista Española de Nutrición Humana y Dietética · doi:10.14306/renhyd.25.4.1313 · Cited by 4 · see citing works
The effect of brand equity of CVS PB Products on Repurchase Intention
Kim, S.-H., & Yoo, B.-K. (2018) · Journal of Distribution Science · doi:10.15722/jds.16.12.201812.23 · Cited by 3 · see citing works
Motoki, K., & Saito, T. I. (2024) · British Food Journal · doi:10.1108/bfj-06-2023-0559 · Cited by 3 · cited 1× · see citing works
“When issuing an opinion or judgment, these consumers connect the brand they are most familiar with to their feelings (5, 11).”
BackgroundIntuluck, W. (2023) · Thammasat Review · doi:10.14456/tureview.2023.26 · Cited by 2 · see citing works
Young consumers' loyalty towards premium and non-premium shoe brands
Singh, P. K., Swain, S., Ahmad, A., & Prakash, G. (2021) · International Journal of Business Innovation and Research · doi:10.1504/ijbir.2021.119808 · Cited by 2 · see citing works
Ventura, P. H. A., Aguiar, E. C., & Policarpo, M. C. (2019) · Journal of Globalization Competitiveness and Governability · doi:10.3232/gcg.2019.v13.n2.03 · Cited by 1 · cited 1× · see citing works
“The importance and interest in these topics have led to previous studies (24, 27, 42–47).”
BackgroundFactors influencing healthy food choices of university students
de Sousa, B. S., Pacheco., C. A., Pereira, C., Batalha, M., Santos, T. C. F., & de Carvalho, R. V. (2020) · Biomedical and Biopharmaceutical Research · doi:10.19277/bbr.17.1.220 · Cited by 1 · see citing works
Almaqousi, S. A. M., Samikon, S. A., Cavaliere, L. P. L., & Nordin, N. A. (2021) · Business Management and Strategy · doi:10.5296/bms.v12i2.18840 · Cited by 1 · see citing works
Antecedents to Thai health food restaurant guest loyalty: A SEM analysis
Phadungjit, S., Sornsaruht, A. P. D. P., & Pimdee, A. P. D. P. (2020) · DOAJ (DOAJ: Directory of Open Access Journals) · Cited by 1 · see citing works
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Factors influencing healthy product consumer behavior: an integrated model of purchase intention
Pérez, J. M., Acevedo-Duque, Á., García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Vargas, E. C., Becerra, R. M. Á., & de Fortoul, S. A. (2025) · Frontiers in Public Health · doi:10.3389/fpubh.2025.1576427 · Cited by 34 · see citing works
Self-citationEscobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36 · see citing works
“Moral norms, grounded in individual ethical values and principles, have been identified as significant drivers of healthy food consumption decisions, operating independently of external social pressures [36,51,105,106].”
Self-citationHealthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Villar-Guevara, M., Rondon-Eusebio, R. F., Zavaleta, G. A. E., Urraca-Vergara, E. M., & Guerra-Velásquez, M. (2025) · Foods · doi:10.3390/foods14010125 · Cited by 15 · see citing works
Self-citationGarcía-Salirrosas, E. E., Esponda-Pérez, J. A., Millones-Liza, D. Y., Zea, K. L. H., Moreno-Barrera, L. A., Zavaleta, G. A. E., Rivera-Echegaray, L. A., & Escobar‐Farfán, M. (2025) · Foods · doi:10.3390/foods14020213 · Cited by 14 · see citing works
Self-citationWang, Y., Huam, H. T., & Hamid, A. B. A. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105477 · Cited by 11 · see citing works
The Impact of ESG Management by Automobile Companies on Consumer Purchase Intention
Kim, J., Im, E., & Gim, G.-Y. (2025) · Sustainability · doi:10.3390/su17198733 · Cited by 5 · see citing works
Cruz, G., Fernández, Y., Villar-Guevara, M., Perez-Salluca, M., & Fernández-Mallma, I. (2026) · Frontiers in Sustainability · doi:10.3389/frsus.2026.1694085 · Cited by 9 · see citing works
Self-citationGarcía-Salirrosas, E. E., Escobar‐Farfán, M., Veas-González, I. A., Gómez-Bayona, L., Esponda-Pérez, J. A., Zavaleta, G. A. E., & Urraca-Vergara, E. M. (2025) · Frontiers in Nutrition · doi:10.3389/fnut.2025.1680436 · Cited by 4 · see citing works
Self-citationNefzi, M., Hajji, A., & Kadi, D. A. (2025) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2025.147416 · Cited by 4 · see citing works
Petrescu, D., Petrescu-Mag, R., Aras, M., Bota, M., & Sut, A. (2025) · Current Research in Food Science · doi:10.1016/j.crfs.2025.101254 · Cited by 3 · see citing works
Vázquez, M. E. S. D. R., Rad, C. J. R., Pérez, M. O., & Revilla‐Camacho, M. (2024) · Administrative Sciences · doi:10.3390/admsci15010004 · Cited by 7 · see citing works
Quang, B. V., & Anh, N. L. (2025) · Business Strategy & Development · doi:10.1002/bsd2.70174 · Cited by 2 · see citing works
Environmental, Health, and Social Consciousness as Drivers of Organic Food Choice
Escobar‐Farfán, M., Veas-González, I. A., Bernal, J., García, T. S., & Labraña, C. S. (2026) · Nutrients · doi:10.3390/nu18081242 · Cited by 2 · see citing works
“Convergent evidence from healthy food brand studies confirms this attitudinal mechanism across adjacent consumption contexts [10–13].”
Self-citationGan, W., Shuang, G., Song, C., & Liu, Y. (2026) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2026.1825648 · Cited by 2 · see citing works
Prakash, N., & Thakur, A. (2025) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2025.2551199 · Cited by 2 · see citing works
“Functional benefits are central to building strong brand associations and a distinctive brand image (García-Salirrosas et al., 2024).”
InfluentialHow Do People from Different Cultures Perceive Brands? The Impact of Self-Construal
Hmaida, J., & Errajaa, K. (2025) · Journal of African Business · doi:10.1080/15228916.2025.2565911 · Cited by 1 · see citing works
Li, X., Zhou, A., Meng, B., & Wang, R. (2025) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer20040300 · Cited by 1 · see citing works
Choi, S.-Y., Yang, J.-J., Ahmad, M. S., & Lee, Y. (2025) · Travel Behaviour and Society · doi:10.1016/j.tbs.2025.101192 · Cited by 1 · see citing works
Impacto del comportamiento del consumidor en el posicionamiento de marca en Repostería Saludable
Fretell, B. H. M., Hurtado, A. J. A., Polino-Puente, E. J., Beraun, W. G. L., & Toledo-Martínez, J. D. (2026) · Prohominum · doi:10.47606/acven/ph0430 · Cited by 1 · see citing works
Cabanillas, A. B. B., Chuquilín, N. M. P., & Ballesteros, M. A. A. (2026) · Behavioral Sciences · doi:10.3390/bs16040602 · Cited by 1 · see citing works
“…that overall perceived value moderates the relationship between experiential benefits and behavioral outcomes in service contexts, and with García-Salirrosas et al. (2024), whose findings with 612 Peruvian consumers confirmed that the dimensions of perceived value (emotional, social,…”
Consumer decision-making in plant-based immunity-boosting products: A multi-method approach
Nair, R. G. (2025) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2025.2513366
Branding Strategies and Sales Volume of Nestle Products: A Nigeria University Experience
Balogun, E. O., & Babawale, O. E. (2025) · Theory Methodology Practice · doi:10.18096/tmp.2025.02.02
“By diligently cul�va�ng a brand image that aligns with their core values and resonates with their target audience's aspira�ons, organiza�ons can differen�ate themselves from the compe��on and secure a coveted posi�on in the hearts and minds of consumers (García-Salirrosas et al., 2024).”
How organic food services affect hospital brand image
Yu, C.-H., Chen, C.-C., Liang, C., & Huang, P.-K. (2025) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2025.101361
Linh, P. T. T., & Nghi, N. Q. (2025) · Tạp chí Công nghiệp Kinh tế và Quản lý · doi:10.62831/202526052
Fitness Merkezlerinden Hizmet Alan Bireylerin Marka Tercih Nedenlerinin Belirlenmesi
Çakmak, G., Çakmak, A., & Çukuryurt, C. (2026) · Yalova Üniversitesi spor bilimleri dergisi. · doi:10.70007/yalovaspor.1791508
Anshori, M. A., & Isa, M. (2026) · Acta Commercii · doi:10.4102/ac.v26i1.1522
Rismawati, R., Supriadi, S., & Sharma, N. (2026) · IGI Global eBooks · doi:10.4018/979-8-3373-4047-0.ch002
Algılanan Değer, Kurumsal İmaj ve Hizmet Kalitesi: Havayolu Sektöründe Ampirik Bir Çalışma
Serdar, O. K. A. N. (2026) · 3 SEKTÖR SOSYAL EKONOMİ DERGİSİ · doi:10.63556/tisej.2026.1895
Consumer Perception of Healthy Food Brands with a Focus on Organic Products
Dudić, B. (2026) · Lecture notes in networks and systems · doi:10.1007/978-3-032-30107-9_56
Villar-Guevara, M., & Millones-Liza, D. Y. (2026) · Behavioral Sciences · doi:10.3390/bs16071126
“…situational barriers (Chatterjee et al., 2022); therefore, ethical beliefs become a strategic asset that strengthens consumer preference, loyalty (García-Salirrosas et al., 2024), and purchase intention, with the latter being extensively analyzed in the scientific community due to the need to…”
Self-citationPolloyqueri, L. C., Quispe-Ventura, K., Fernández-Mallma, I., & Villar-Guevara, M. (2026) · Frontiers in Sustainability · doi:10.3389/frsus.2026.1825922
Self-citationSalas-Moscoso, J. L., Ccorisapra-Quintana, F. D. M., la Gala‐Velásquez, B. D., & Hurtado‐Palomino, A. (2026) · Journal of Foodservice Business Research · doi:10.1080/15378020.2026.2721313
Brand Value and Locavorism in the Food Sector in Oman
Youcef, I., & Balushi, M. K. A. (2026) · IGI Global eBooks · doi:10.4018/979-8-2600-4055-3.ch008
Peralta-Granados, D., & Bhrammanachote, W. (2026) · Journal of Sensory Studies · doi:10.1111/joss.70188
The Indonesian beauty economy: study of local skincare consumers
Alrizqi, D. G., Ridwan, N. H., Sari, P. N., Yani, N. L. S., & Nugraha, P. A. D. (2026) · SN Business & Economics · doi:10.1007/s43546-026-01452-7
“In the retail and healthy food context, perceived quality and perceived value have also been shown to influence loyalty and retention (García-Salirrosas et al. 2024).”
Pengaruh Brand Image dan Brand Awareness terhadap Keputusan Pembelian Mixue Jl. Setia Budi Medan
Perangin-Angin, A. S., Siregar, M. Y., & Nasution, A. M. U. (2026) · Indonesian Journal of Multidisciplinary on Social and Technology · doi:10.69693/ijmst.v4i3.13793
Gómez, L. C. M., Olivares-Taipe, P. C., Oriundo, C. H., & Muñoz, J. L. R. (2026) · Impulso Revista de Administración · doi:10.59659/impulso.v.6i16.377
“…el cliente impacta de forma directa en la imagen de marca y la lealtad en mercados emergentes, particularmente en categorías de consumo cotidiano (Garcia et al., 2024) http://doi.org/10.59659/impulso.v.6i16.377 La calidad percibida del producto, lejos de operar únicamente sobre la satisfacción…”
InfluentialCustomer Touchpoint Experience and Perceived Value in Hotel Services
Zomil, C., & Capio, V. (2026) · Psychology and Education A Multidisciplinary Journal · doi:10.70838/pemj.630901
Queque-Luque, E. F., Arellan-Jaramillo, A. E., Campos-Huaranca, J. K., Chino-Luque, L., Paredes-Cardenas, R. E., & Campos, L. A. G. (2026) · Foods · doi:10.3390/foods15203713
“…texture, and performance—with credibility attributes linked to safety, origin, and quality control; this finding is consistent with a review of indicate that individual value dimensions may display different associations with brand image, loyalty, and willingness to consume food brands [11,12,20].”
Aguirre-Chavez, D. N., Tacsa-Sulca, B. V., Millones-Liza, D. Y., & Villar-Guevara, M. (2026) · Cogent Business & Management · doi:10.1080/23311975.2026.2735539
Self-citation
- Authors
- García-Salirrosas, E. E., Escobar-Farfán, M., Esponda-Perez, J. A., Millones-Liza, D. Y., Villar-Guevara, M., Haro-Zea, K. L., & Gallardo-Canales, R.
- Affiliations
- Universidad Nacional Tecnológica de Lima Sur (PE)
- Universidad Tecnológica del Perú (PE)
- Universidad Peruana Unión (PE)
- Universidad de Santiago de Chile (CL)
- Corresponding author
- García-Salirrosas, Elizabeth Emperatriz
- ORCID
- Venue
- Frontiers in Nutrition
- Publisher
- Frontiers Media SA
- Published
- 2024-10-03
- Volume
- 11
- Pages
- 1482009-1482009
- ISSN
- 2296-861X (ISSN-L)
- PMC
- PMC11484097
- OpenAlex
- W4403099346
- Cited by
- 40
- References
- 140
- Citations by year
- 2026: 21 · 2025: 18 · 2024: 1
- FWCI
- 18.40
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Frontiers in Nutrition (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- perceived value, brand image, brand loyalty, emotional value, social values, financial value, perceived quality, emerging markets, consumer behavior, brand strategy, Peru
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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