The DOI matches its Crossref record; 126 of the 128 references it cites were found in a registry or an index.
Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa
Open accessAbstract
This paper investigates female shoppers’ attitude and purchase intention toward green cosmetics. Underpinned with an extended theory of planned behavior model, the research framework examines consumers’ attitude and purchase intention. In addition, the moderating influence of consumer involvement is tested. Data (n = 408) were collected from South Africa and analyzed through structural equation modeling. The results show that subjective norm has a significant positive impact on the consumers’ purchase intention for green cosmetics. Also, ecological motive and environmental knowledge impact the consumers’ attitude toward green cosmetics. In addition, consumers’ involvement strengthens the positive relationship between attitude and purchase intention. However, the role of perceived behavioral control and health consciousness were non-significant. The findings suggest that practitioners should try to enhance the consumers’ knowledge and involvement about green cosmetics. They should inform and educate the consumers through an integrated marketing communication approach by means of campaigns, advertisements, and public relations. Thus, through relevant environmental information or knowledge, consumers will be more educated aiming to impact positive attitude and purchase intention.
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In the citing paper
“Environmental knowledge | ATT | Positive | 1 | Shimul et al. (2021)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Shimul et al. (2021)
In the citing paper
“Health consciousness | ATT | Partially | 1 | Yeon Kim and Chung (2011)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Shimul et al. (2021)
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“| Ecological motive | ATT | Positive | 1 | Shimul et al. (2021) |”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Shimul et al. (2021)
In the citing paper
“Consumers' involvement | ATT | PI | V | 1 | Shimul et al. (2021)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Shimul et al. (2021)
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Cited by
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van Tonder, E., Fullerton, S. D., Beer, L. T. D., & Saunders, S. G. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103190 · Cited by 188
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Metadata
- Authors
- Shimul, A. S., Cheah, I., & Khan, B. B.
- Affiliations
- Curtin University (AU)
- Corresponding author
- Shimul, Anwar Sadat
- Venue
- Journal of Global Marketing
- Publisher
- Informa UK Limited
- Published
- 2021-06-10
- Volume
- 35
- Issue
- 1
- Pages
- 37-56
- ISSN
- 0891-1762 (ISSN-L)
- 1528-6975
- OpenAlex
- W3167326512
- Cited by
- 164
- References
- 128
- Citations by year
- 2026: 29 · 2025: 38 · 2024: 38 · 2023: 38 · 2022: 20 · 2021: 1
- FWCI
- 22.29
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Global Marketing (publishedVersion)
- eSpace (Curtin University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Keywords
- green cosmetics, purchase intention, consumer attitudes, theory of planned behavior, consumer involvement, subjective norms, environmental knowledge, health consciousness, perceived behavioral control, integrated marketing communication, South Africa
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