Visual imagery and memory: Do retrieval strategies affect what the mind's eye sees?

Abstract

A variety of visual mental imagery tasks have been shown to activate regions of visual cortex that subserve the perception of visual events. Here fMRI was used to examine whether imagery‐related visuocortical activity is modulated if imagery content is held constant but there is a change in the memory retrieval strategy used to invoke imagery. Participants were scanned while visualising common objects in two different conditions: (a) recalling recently encoded pictures and (b) based on their knowledge of concrete nouns. Results showed that retrieval‐related activations in frontal cortex were bilateral when pictures were visualised but left‐lateralised when nouns were visualised. In posterior brain regions, both imagery conditions led to activation in the same set of circumscribed areas in left temporal‐parietal cortex, including a region of the left fusiform gyrus that has previously been implicated in visual imagery. These findings suggest that the posterior network activated during imagery did not vary with strategic task‐related changes in the frontal network used to retrieve imagery content from memory.