Cited by 109Health Literacy and Information AccessibilityDigital Marketing and Social MediaSocial Media in Health Education

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Credibility of information in online communities

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Hajli, M. Nick, Sims, Julian, Featherman, Mauricio, Love, Peter E.D.·2015·Journal of Strategic Marketing

DOI 10.1080/0965254x.2014.920904

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Abstract

Social media and Web 2.0 empower individuals to generate content online. It is important to better understand the potential added value of social media for e-health service provision. Social support and credibility of health related information generated via social media is a big challenge for online health communities. In this qualitative research, content of discussions from an online health community is analysed. Two themes are examined: online social support and credibility of online forums. Findings show accuracy and credibility of online communities – user profiles, ratings of posts and improved monitoring of content by advisors improve perceived credibility and trust in online forums and communities. Accuracy and perceived credibility of online health communities is pivotal in facilitating social relationships. While consumers are concerned about the credibility of online information, they benefit from social support and are increasingly turning to social media as a source of information and support. Organizations can benefit from better understanding consumer's use of social media, their concerns about information credibility and need for social support.

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Authors: Hajli, M. N., Sims, J., Featherman, M., & Love, P. E. D.
Affiliations: University of London (GB)
Washington State University (US)
Curtin University (AU)
ORCID: Featherman, Mauricio
Love, Peter E.D.
Venue: Journal of Strategic Marketing
Publisher: Informa UK Limited
Published: 2014-05-22
Volume: 23
Issue: 3
Pages: 238-253
ISSN: 0965-254X (ISSN-L)
1466-4488
DOI: 10.1080/0965254x.2014.920904
OpenAlex: W2027641568
Cited by: 109
References: 68
Citations by year: 2026: 6 · 2025: 8 · 2024: 6 · 2023: 15 · 2022: 11 · 2021: 14 · 2020: 11 · 2019: 9 · 2018: 13 · 2017: 3 · 2016: 9 · 2015: 2 · 2014: 1
FWCI: 9.03
Type: journal article
Language: en
Open access: green
doi.org
Locations: Journal of Strategic Marketing (publishedVersion)
BIROn (Birkbeck, University of London) (submittedVersion)
eSpace (Curtin University) (submittedVersion)
Newcastle University ePrints (Newcastle Univesity)
Topics: Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Health › Social Media in Health Education
Keywords: online health communities, information credibility, social support, social media, e-health, online forums, user-generated content, trust, health information, consumer behavior, Web 2.0

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Credibility of information in online communities

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