The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
Young consumers’ green purchase behaviour in an emerging market
Abstract
Young consumers represent a powerful engine in the development of environmentally conscious population as well as a promising market for green products. Marketers and organizations are therefore increasingly developing strategic marketing campaigns and environmental education programmes that target the young consumer segment. This study aims to examine a number of rational, moral, emotional and self-identity factors that may facilitate or impede green purchase behaviour among young consumers in an emerging market, Vietnam. A paper-based survey was employed to collect data from university students, which yielded an effective sample of 289 respondents. Multivariate statistics revealed that most factors (i.e. knowledge, attitudes, personal norms, self-identity and perceived barriers) significantly affected consumer purchase of energy efficient appliances, except for subjective social norms and warm glow. From these findings, implications for marketers, policy-makers and other stakeholders engaged in promoting green products are discussed.
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Cites
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Cited by
On the factors influencing green purchase intention: a meta-analysis approach
Zhuang, W., Luo, X., & Riaz, M. U. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.644020 · Cited by 440
Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism
Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K. (2019) · Sustainability · doi:10.3390/su11092653 · Cited by 341
Self-citationConsumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors
Joshi, Y., & Rahman, Z. (2019) · Ecological Economics · doi:10.1016/j.ecolecon.2019.01.025 · Cited by 284
Does Greenwashing Wash Away Gen Z's Green Purchase Intention?
Di Pillo, F., Palombi, G., & Strazzullo, S. (2025) · Business Strategy and the Environment · doi:10.1002/bse.70064 · Cited by 20
Metadata
- Authors
- Nguyen, T. N., Lobo, A., & Nguyen, B. K.
- Venue
- Journal of Strategic Marketing
- Publisher
- Informa UK Limited
- Published
- 2017-05-04
- Volume
- 26
- Issue
- 7
- Pages
- 583-600
- ISSN
- 0965-254X (ISSN-L)
- 1466-4488
- OpenAlex
- W2610883603
- Cited by
- 206
- References
- 13
- FWCI
- 20.30
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
