The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Toward a 7-P framework for international marketing
Abstract
The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of international marketing (Potential, Path, Process, Pace, Pattern, Problems and Performance) with theoretical propositions. Although the 7 P-framework is based on the literature on internationalization of Latin American firms, we present it as a benchmark typology for firms wanting to succeed in international marketing from any similar geographical regions, cultures, or industries, particularly, firms from emerging countries. It was found that firms from developing countries such as Latin America face many challenges such as Cognitive Bias, Liability of foreignness and Resource constraints, while internationalizing their operations. Finally, we provide several recommendations for future research.
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Cites
Johanson, J., & Vahlne, J.-E. (1977) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490676 · Cited by 10,861
International expansion of emerging market enterprises: A springboard perspective
Luo, Y., & Tung, R. L. (2007) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400275 · Cited by 3,118
A dynamic capabilities-based entrepreneurial theory of the multinational enterprise
Teece, D. J. (2014) · Journal of International Business Studies · doi:10.1057/jibs.2013.54 · Cited by 1,300 · cited 3×
“Teece (2014) defines path in the context of strategy.”
BackgroundInfluentialThe Decline of Conceptual Articles and Implications for Knowledge Development
Yadav, M. S. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.1.1 · Cited by 578
Semiglobalization and international business strategy
Ghemawat, P. (2003) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400013 · Cited by 548 · cited 2×
“…the process, and thus we recommend firms to consider all potential problems that may arise while planning the: who, what, where, how, and speed of international marketing, taking into account the meaning of what Ghemawat (2003) noted – the world is, and is likely to remain, only semi-globalized.”
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Metadata
- Authors
- Paul, J., & Mas, E.
- Venue
- Journal of Strategic Marketing
- Publisher
- Informa UK Limited
- Published
- 2019-01-24
- Volume
- 28
- Issue
- 8
- Pages
- 681-701
- ISSN
- 0965-254X (ISSN-L)
- 1466-4488
- OpenAlex
- W2914155009
- Cited by
- 271
- References
- 5
- FWCI
- 57.18
- Type
- journal article
- Language
- en
- Open access
- closed
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