The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions
Abstract
As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention to revisit, intention to offer positive recommendations to others and willingness to pay a premium). The findings confirm that cognitive image components (namely value and quality attributes) can exert a positive influence on a green hotel's affective and overall images. The affective image is also found to positively affect a green hotel's overall image. A green hotel's overall image, in turn, can contribute to more favourable behavioural intentions. Quality attributes were found to be more powerful than value attributes. The importance of the concept of selfish altruism and obtaining a feeling of wellbeing from a purchase were shown to be very strong. A range of theoretical and practical implications are discussed.
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Cites
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Cited by
Chen, M.-F., & Tung, P.-J. (2014) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.09.006 · Cited by 1,566
Konuk, F. A. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.04.011 · Cited by 432
Why should hotels go green? Insights from guests experience in green hotels
Merli, R., Preziosi, M., Acampora, A., & Ali, F. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2019.04.022 · Cited by 359
Al-Ansi, A., & Han, H. (2019) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2019.05.007 · Cited by 359
Self-citationConsequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives
Rahman, I., Park, J., & Chi, C. G.-Q. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-04-2014-0202 · Cited by 357
Metadata
- Authors
- Lee, J.-S., Hsu, L.-T. (., Han, H., & Kim, Y.
- Venue
- Journal of Sustainable Tourism
- Publisher
- Informa UK Limited
- Published
- 2010-05-06
- Volume
- 18
- Issue
- 7
- Pages
- 901-914
- ISSN
- 0966-9582 (ISSN-L)
- 1747-7646
- OpenAlex
- W1990109316
- Cited by
- 824
- References
- 8
- FWCI
- 52.96
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
