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Cited by 170

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

Customer Loyalty in e-Commerce Settings: An Empirical Study

Kassim, Norizan, Abdullah, Nor Asiah·2008·Electronic Markets

Abstract

The aim of this paper is to investigate the impact of individual dimensions of perceived service quality on customer satisfaction, trust and loyalty in e‐commerce settings. Empirical results indicate that the perceived service quality has positive direct effects on both customer satisfaction and trust. The results also show that customer satisfaction appears to have a positive direct effect on trust, while both customer satisfaction and trust have direct positive effects on loyalty through word‐of‐mouth and intention. Thus, both satisfaction and trust play an imperative role in creating customer loyalty as suggested by many authors. Some theoretical and managerial implications and suggestions for future research are also provided.

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Crossref · 10.1080/10196780802265843

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Metadata

Authors
Kassim, N., & Abdullah, N. A.
Venue
Electronic Markets
Published
2008-08
Volume
18
Issue
3
Pages
275-290
ISSN
1019-6781 (ISSN-L)
OpenAlex
W2041628898
Cited by
170
References
12
FWCI
13.67
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Customer Loyalty in e-Commerce Settings: An Empirical Study. https://app.cochat.ai/papers/10.1080/10196780802265843
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Kassim, N., & Abdullah, N. A. (2008). Customer Loyalty in e-Commerce Settings: An Empirical Study. Electronic Markets. https://doi.org/10.1080/10196780802265843

Data sources

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.