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Cited by 191Substance Abuse Treatment and OutcomesBehavioral Health and InterventionsMedia Influence and Health

The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.

Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social Behavior

Real, Kevin, Rimal, Rajiv N.·2007·Health Communication
DOI 10.1080/10410230701454254
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Abstract

Peer communication represents 1 mechanism through which norms are disseminated in social groups. The theory of normative social behavior (TNSB) posits that group identity, outcome expectations, and injunctive norms moderate the relation between descriptive norms and behaviors. This article extends the purview of the TNSB by conceptualizing peer communication as another moderator in the relationship between descriptive norms and behaviors. A survey was conducted among college students (N = 675) to measure their normative perceptions, peer communication, alcohol consumption, alcohol-related consequences, and intention to drink alcohol. As hypothesized, descriptive norms, peer communication, and the interaction between these two variables were significantly associated with consumption, even after controlling for known predictors of both consumption and various mechanisms of normative influences. Controlling for prior consumption, peer communication was also a significant predictor of intention to consume alcohol in the future. This model explained approximately 63% of the variance in intention. This study found a significant relationship between peer communication and alcohol drinking behaviors and intentions after controlling for perceived norms.

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Research works printed but not linked: 4

  1. 10.1111/j.1460-2466.2001.tb02875.x · DOI
  2. Clapp J. D., 2000, Journal of College Student Development, 41, 20
  3. Goodwin L., 1989, Journal of College Student Development, 30, 448
  4. Perkins H. W., 1997, Designing alcohol and other drug prevention programs in higher education: Bringing theory into practice, 177

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Metadata

Authors
Real, K., & Rimal, R. N.
Affiliations
  • University of Kentucky (US)
  • Johns Hopkins University (US)
Corresponding author
Real, Kevin
ORCID
Venue
Health Communication
Publisher
Informa UK Limited
Published
2007-08-08
Volume
22
Issue
2
Pages
169-180
ISSN
  • 1041-0236 (ISSN-L)
  • 1532-7027
DOI
10.1080/10410230701454254
OpenAlex
W2000164008
Cited by
191
References
41
Citations by year
2026: 4 · 2025: 13 · 2024: 10 · 2023: 6 · 2022: 7 · 2021: 12 · 2020: 13 · 2019: 12 · 2018: 9 · 2017: 14 · 2016: 21 · 2015: 15 · 2014: 11 · 2013: 8 · 2012: 6
FWCI
4.36
Type
journal article
Language
en
Open access
closed
Locations
  • Health Communication (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Communication › Media Influence and Health
Keywords
peer-to-peer communication, theory of normative social behavior, descriptive norms, injunctive norms, outcome expectations, group identity, alcohol consumption, alcohol-related consequences, drinking intentions, university students, peer influence
MeSH terms
Adult, Alcohol Drinking, Communication, Data Collection, Female, Humans, Interviews as Topic, Male, Models, Theoretical, Peer Group, Social Behavior, Texas, Friends

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