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Toward an Objective Linguistic-Based Measure of Perceived Embodied Conversational Agent Power and Likeability
Abstract
Embodied conversational agents (ECA) are a type of intelligent, multimodal computer interface that allow computers to interact with humans in a face-to-face manner. It is quite feasible that ECAs will someday replace the common keyboard as a human–computer interface. However, we have much to understand about how people interact with such embodied virtual agents. In this study, we performed a laboratory experiment, in an airport screening context, to assess how people’s linguistic behavior changes with their perceptions of the ECA’s power and likeability. The results show that people tend to manifest more verbal immediacy and expressivity, as well as offer more information about themselves, with ECAs they perceive as more likeable and less powerful.
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When a CA uses first-person singular pronouns and signals an identity, it is positively associated with likeability.
“previous research has demonstrated that when a CA used firstperson singular pronouns and thus signaled an identity, the CA was positively associated with likeability (Pickard et al. 2014).”
From AI-based chatbots in customer service and their effects on user compliance (2021) · cites this paper as Pickard et al. 2014
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AI-based chatbots in customer service and their effects on user compliance
Adam, M., Wessel, M., & Benlian, A. (2021) · Electronic Markets · doi:10.1007/s12525-020-00414-7 · Cited by 1,195
“For example, previous research has demonstrated that when a CA used first-person singular pronouns and thus signaled an identity, the CA was positively associated with likeability (Pickard et al. 2014).”
BackgroundResultWang, Q., Saha, K., Gregori, E., Joyner, D., & Goel, A. (2021) · Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3411764.3445645 · Cited by 120
Metadata
- Authors
- Pickard, M. D., Burgoon, J. K., & Derrick, D. C.
- Affiliations
- University of New Mexico (US)
- University of Arizona (US)
- University of Nebraska at Omaha (US)
- Corresponding author
- Pickard, Matthew D.
- Venue
- International Journal of Human-Computer Interaction
- Publisher
- Informa UK Limited
- Published
- 2014-04-25
- Volume
- 30
- Issue
- 6
- Pages
- 495-516
- ISSN
- 1044-7318 (ISSN-L)
- 1532-7590
- OpenAlex
- W2064491940
- Cited by
- 21
- References
- 45
- Citations by year
- 2026: 4 · 2025: 1 · 2023: 2 · 2021: 3 · 2020: 3 · 2019: 4 · 2018: 3 · 2016: 1
- FWCI
- 0.49
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Human-Computer Interaction (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
- Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
- Physical Sciences › Computer Science › Artificial Intelligence › Speech and dialogue systems
- Keywords
- embodied conversational agents, perceived power, likeability, language behavior, verbal immediacy, expressivity, self-disclosure, airport security screening, human-agent interaction
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