A Concept of Location-Based Social Network Marketing
Abstract
A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.
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This has resulted in the development of Location-Based Social Networks or applications.
“This has resulted in the development of Location-Based Social Networks or applications (LBSNs; Gao and Liu, 2012;Tussyadiah, 2012;Traynor and Curran, 2013).”
From SoCoMo marketing for travel and tourism: Empowering co-creation of value (2015) · cites this paper as Tussyadiah, 2012
Tussyadiah found that supplier rewards for interacting through location-based social network applications can lead to actual behaviour and loyalty.
“Her finding that rewards provided by suppliers for interacting through location-based social network applications can lead to actual behaviour and loyalty clearly outlines one of the key potentials of combining multiple context types.”
From SoCoMo marketing for travel and tourism: Empowering co-creation of value (2015) · cites this paper as Tussyadiah (2012)
Social activity on mobile phones enables consumers to share decisions, experiences and debates and encourages immediate reactions and recognition.
“This social activity on mobile phones enables consumers to share their decisions, experiences, debates and encourage immediate reactions and recognition (Tussyadiah, 2012).”
From SoCoMo marketing for travel and tourism: Empowering co-creation of value (2015) · cites this paper as Tussyadiah, 2012
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SoCoMo marketing for travel and tourism: Empowering co-creation of value
Buhalis, D., & Foerste, M. (2015) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2015.04.001 · Cited by 545 · see citing works
Going Mobile: Defining Context for On-the-Go Travelers
Lamsfus, C., Wang, D., Alzua-Sorzabal, A., & Xiang, Z. (2015) · Journal of Travel Research · doi:10.1177/0047287514538839 · Cited by 179 · see citing works
- Authors
- Tussyadiah, I. P.
- Affiliations
- Temple University (US)
- Corresponding author
- Tussyadiah, Iis P.
- ORCID
- Tussyadiah, Iis P.
- Venue
- Journal of Travel & Tourism Marketing
- Publisher
- Informa UK Limited
- Published
- 2012-04
- Volume
- 29
- Issue
- 3
- Pages
- 205-220
- ISSN
- 1054-8408 (ISSN-L)
- 1540-7306
- OpenAlex
- W2005211744
- Cited by
- 76
- References
- 5
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 6 · 2023: 5 · 2022: 5 · 2021: 4 · 2020: 3 · 2019: 4 · 2018: 6 · 2017: 6 · 2016: 10 · 2015: 9 · 2014: 7 · 2013: 9
- FWCI
- 26.27
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Travel & Tourism Marketing (publishedVersion)
- Open Research (University of Surrey) (submittedVersion)
- Surrey Research Insight Open Access (The University of Surrey) (submittedVersion)
- University of Southern Denmark Research Portal (University of Southern Denmark) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- location-based social networks, social media marketing, stimulus-response model, consumer behavior, consumer mobility, tourism marketing, hospitality marketing, social network structure, consumer characteristics
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