The DOI matches its Crossref record; 53 of the 55 references it cites were found in a registry or an index.
Stuck in a Nativist Spiral: Content, Selection, and Effects of Right-Wing Populists’ Communication on Facebook
Open accessAbstract
Although social media have become important venues for right-wing populist (RWP) campaigns, the content, selection, and effects of RWP messages on social media remain largely unknown. Using content and panel analysis in two studies, we investigated the potential reciprocal relationship between RWP communication on social media and citizens’ anti-immigrant attitudes, anti-elitist attitudes, and feelings of anger and anxiety. In Study 1, we analyzed 13,358 Facebook posts from German and Austrian political parties and their leading candidates. Among our results, RWP actors conveyed anti-immigrant and anti-elitist messages more often than non-RWP actors, and anti-immigrant messages especially induced negative emotional responses among followers of RWP actors. In Study 2, our analysis of data from a two-wave panel study with 559 respondents revealed that anti-immigrant attitudes drove selective exposure to RWP content on Facebook, which consequently fueled anti-immigrant attitudes, and that selective exposure to such content increased individuals’ anti-elitist attitudes and anxiety.
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“There is also evidence for an association between increased social media use and online right-wing radicalization in Austria, Sweden and Australia135–137.”
From A systematic review of worldwide causal and correlational evidence on digital media and democracy (2022) · cites this paper as [135]
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Cited by
Sorted by citations
A systematic review of worldwide causal and correlational evidence on digital media and democracy
Lorenz-Spreen, P., Oswald, L., Lewandowsky, S., & Hertwig, R. (2022) · Nature Human Behaviour · doi:10.1038/s41562-022-01460-1 · Cited by 348
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“…2019); analyzed the relationship between anti-immigrant attitudes and selective exposure to populist radical right content on Facebook (Heiss & Matthes, 2019) and association between the anti-refugee sentiment on Facebook promoted by Alternative for Germany and increase in violent crimes…”
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When Do Politicians Use Populist Rhetoric? Populism as a Campaign Gamble
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“These results, according to the authors suggest the strategic value and importance of social media channels for rightwing populists in both spreading messages and increasing electoral support for them (HeIss & Matthes, 2019).”
BackgroundResult
Metadata
- Authors
- Heiss, R., & Matthes, J.
- Affiliations
- Management Center Innsbruck (AT)
- University of Vienna (AT)
- Corresponding author
- Matthes, Jörg
- Venue
- Political Communication
- Publisher
- Informa UK Limited
- Published
- 2019-10-17
- Volume
- 37
- Issue
- 3
- Pages
- 303-328
- ISSN
- 1058-4609 (ISSN-L)
- 1091-7675
- OpenAlex
- W2980634472
- Cited by
- 104
- References
- 55
- Citations by year
- 2026: 8 · 2025: 9 · 2024: 14 · 2023: 11 · 2022: 39 · 2021: 11 · 2020: 12
- FWCI
- 65.57
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Political Communication (publishedVersion, cc-by-nc-nd)
- Phaidra (Universität Wien) (submittedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Keywords
- right-wing populism, Facebook posts, anti-immigrant sentiment, selective exposure, nativism, political parties, political candidates, anger, anxiety, social media
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