The DOI matches its Crossref record; 45 of the 45 references it cites were found in a registry or an index.
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Abstract
As digital and social media continue to grow in terms of usage and advertising expenditures, the advertising industry has been forced to develop innovative strategies. One such strategy is influencer marketing, which connects online personas with brands or services that target audiences trust and engage with regularly. This study provides insight into the experiences with and perceptions of influencer marketing among those working in advertising agencies. Nineteen U.S. advertising agency professionals were interviewed. Results show that the billion-dollar influencer marketing industry is largely uncharted territory that impacts strategic decision making and requires a shift in agency process for effective implementation.
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Cites
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Cited by
Jiménez-Castillo, D., & Sánchez-Fernández, R. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.07.009 · Cited by 528
When less is more: the impact of macro and micro social media influencers’ disclosure
Kay, S., Mulcahy, R., & Parkinson, J. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2020.1718740 · Cited by 508
Lou, C. (2022) · Journal of Advertising · doi:10.1080/00913367.2021.1880345 · Cited by 455
Tafesse, W., & Wood, B. P. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102303 · Cited by 438
Gross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88
Metadata
- Authors
- Childers, C. C., Lemon, L. L., & Hoy, M. G.
- Venue
- Journal of Current Issues & Research in Advertising
- Publisher
- Informa UK Limited
- Published
- 2018-11-05
- Volume
- 40
- Issue
- 3
- Pages
- 258-274
- ISSN
- 1064-1734 (ISSN-L)
- 2164-7313
- OpenAlex
- W2899866965
- Cited by
- 348
- References
- 45
- FWCI
- 51.26
- Type
- journal article
- Language
- en
- Open access
- closed
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- Childers, C. C., Lemon, L. L., & Hoy, M. G. (2019). #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns. Journal of Current Issues & Research in Advertising. https://doi.org/10.1080/10641734.2018.1521113
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
