The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Does Brand Loyalty Mediate Brand Equity Outcomes?
Abstract
A causal modelling approach is used to analyze the direct and indirect influences of brand attitudes, habit and brand loyalty on brand equity outcomes such as market share, shelf facings and price. Hypotheses concerning these relationships are developed and tested in two separate studies. The first study surveyed shoppers at a campus store while the second study surveyed mall shoppers. Results indicate that brand attitudes are directly and indirectly related to market share and shelf facings but only indirectly related to price, with the indirect path occurring through brand loyalty. The results are shown to replicate adequately when using different samples of shoppers and products. The implications of the study are discussed in terms of their significance for managers.
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Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Pavlou, P. A., Liang, H., & Xue, Y. (2007) · MIS Quarterly · doi:10.2307/25148783 · Cited by 2,646
Pavlou, P. A., & Gefen, D. (2005) · Information Systems Research · doi:10.1287/isre.1050.0065 · Cited by 580
The influence of brand equity on consumer responses
Buil, I., Martínez, E., & de Chernatony, L. (2013) · Journal of Consumer Marketing · doi:10.1108/07363761311290849 · Cited by 385
Koschate-Fischer, N., Diamantopoulos, A., & Oldenkotte, K. (2012) · Journal of International Marketing · doi:10.1509/jim.10.0140 · Cited by 318
Consumer's response to CSR activities: Mediating role of brand image and brand attitude
Ramesh, K., Saha, R., Goswami, S., Sekar, & Dahiya, R. (2019) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.1689 · Cited by 312
Metadata
- Authors
- Chaudhuri, A.
- Venue
- Journal of Marketing Theory and Practice
- Publisher
- Informa UK Limited
- Published
- 1999-04
- Volume
- 7
- Issue
- 2
- Pages
- 136-146
- ISSN
- 1069-6679 (ISSN-L)
- 1944-7175
- OpenAlex
- W2299133925
- Cited by
- 163
- References
- 2
- FWCI
- 6.84
- Type
- journal article
- Language
- en
- Open access
- closed
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- Chaudhuri, A. (1999). Does Brand Loyalty Mediate Brand Equity Outcomes? Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.1999.11501835
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
