The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Assessing the Teaching Quality to Student Satisfaction Relationship: Applied Customer Satisfaction Research in the Classroom
Abstract
This study investigates the impact of multiple teaching quality factors on course satisfaction and instructor satisfaction as perceived by students. It applies established theory from customer satisfaction and educational psychology research to a sample of MBA and Undergraduate students from multiple sections of an introductory marketing course. In doing so, it demonstrates a method of obtaining diagnostic information to prioritize weaknesses and discover strengths of teaching performance that complements existing feedback processes. Substantive results indicate that learning was strongly related to course satisfaction and instructor enthusiasm was strongly related to instructor satisfaction. A discussion addresses how to use the r.esults while managerial implications summarize benefits and requirements to implement the method.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1988) · Zenodo · doi:10.5281/zenodo.14579729 · Cited by 21,118
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
Marsh, H. W. (1987) · International Journal of Educational Research · doi:10.1016/0883-0355(87)90001-2 · Cited by 1,333
Cited by
Examining student satisfaction with higher education services: Using a new measurement tool
Gruber, T., Fuß, S., Voss, R., & Gläser‐Zikuda, M. (2010) · International Journal of Public Sector Management · doi:10.1108/09513551011022474 · Cited by 428
Thurmond, V. A., Wambach, K., Connors, H. R., & Frey, B. B. (2002) · American Journal of Distance Education · doi:10.1207/s15389286ajde1603_4 · Cited by 320
International and Local Student Satisfaction: Resources and Capabilities Perspective
Mavondo, F. T., Tsarenko, Y., & Gabbott, M. (2004) · Journal of Marketing for Higher Education · doi:10.1300/j050v14n01_03 · Cited by 154
Metadata
- Authors
- Guolla, M.
- Venue
- Journal of Marketing Theory and Practice
- Publisher
- Informa UK Limited
- Published
- 1999-07
- Volume
- 7
- Issue
- 3
- Pages
- 87-97
- ISSN
- 1069-6679 (ISSN-L)
- 1944-7175
- OpenAlex
- W2290892520
- Cited by
- 275
- References
- 3
- FWCI
- 25.77
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Assessing the Teaching Quality to Student Satisfaction Relationship: Applied Customer Satisfaction Research in the Classroom. https://app.cochat.ai/papers/10.1080/10696679.1999.11501843
- The paper
- Guolla, M. (1999). Assessing the Teaching Quality to Student Satisfaction Relationship: Applied Customer Satisfaction Research in the Classroom. Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.1999.11501843
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
