Cited by 154Customer Service Quality and LoyaltyEducational Outcomes and InfluencesHigher Education Governance and Development

International and Local Student Satisfaction: Resources and Capabilities Perspective

Mavondo, Felix T., Tsarenko, Yelena, Gabbott, Mark·2004·Journal of Marketing for Higher Education

Abstract

In this paper, we develop a conceptual model for assessing student satisfaction with universities and the likelihood of students recommending their institutions to other prospective students. Student satisfaction is conceptualised as a mediator between resources and capabilities and recommendation. The resources and capabilities that contribute to student satisfaction are identified as teaching, learning, technology, library, student services and student orientation. The resource needs of local and international students are compared. The data are analysed through path modelling, which results in a holistic perspective of the relationships. The findings suggest that more resources are required to satisfy local students than foreign students-that is, that local students perceive a larger pool of resources to be important for their satisfaction while foreign students appear to require a smaller pool. The implications of the study for university administrators are discussed and areas for future research are suggested.

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Crossref · 10.1300/j050v14n01_03

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  • Students who actively participate in co-creation initiatives take full responsibility for their learning and use teachers and other resources to help them succeed.

    “Students who actively participate in co-creation initiatives 'take full responsibility for their learning and use teachers and other resources to help them succeed' (Mavondo et al., 2004, p. 46; Zarandi et al., 2022, p. 1299).”

    From Assessment design through co-creation (2025) · cites this paper as Mavondo et al., 2004

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Authors
Mavondo, F. T., Tsarenko, Y., & Gabbott, M.
Affiliations
Monash University (AU)
Venue
Journal of Marketing for Higher Education
Published
2004-11-08
Volume
14
Issue
1
Pages
41-60
ISSN
  • 0884-1241 (ISSN-L)
  • 1540-7144
OpenAlex
W2089416852
Cited by
154
References
3
Citations by year
2026: 3 · 2025: 5 · 2024: 4 · 2023: 5 · 2022: 11 · 2021: 19 · 2020: 7 · 2019: 8 · 2018: 7 · 2017: 13 · 2016: 11 · 2015: 11 · 2014: 10 · 2013: 6 · 2012: 11
FWCI
4.33
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Marketing for HIGHER EDUCATION (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Social Sciences › Education › Educational Outcomes and Influences
  • Social Sciences › Political Science and International Relations › Higher Education Governance and Development
Keywords
student satisfaction, international students, local students, university recommendation, resources and capabilities, higher education marketing, student support services, student orientation, teaching-learning process, library services, student technology

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