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Social Media and the Organization of Collective Action: Using Twitter to Explore the Ecologies of Two Climate Change Protests

Open access
Segerberg, Alexandra, Bennett, W. Lance·2011·The Communication Review

Abstract

The Twitter Revolutions of 2009 reinvigorated the question of whether new social media have any real effect on contentious politics. In this article, the authors argue that evaluating the relation between transforming communication technologies and collective action demands recognizing how such technologies infuse specific protest ecologies. This includes looking beyond informational functions to the role of social media as organizing mechanisms and recognizing that traces of these media may reflect larger organizational schemes. Three points become salient in the case of Twitter against this background: (a) Twitter streams represent crosscutting networking mechanisms in a protest ecology, (b) they embed and are embedded in various kinds of gatekeeping processes, and (c) they reflect changing dynamics in the ecology over time. The authors illustrate their argument with reference to two hashtags used in the protests around the 2009 United Nations Climate Summit in Copenhagen.

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Metadata

Authors
Segerberg, A., & Bennett, W. L.
Venue
The Communication Review
Published
2011-07
Volume
14
Issue
3
Pages
197-215
ISSN
  • 1071-4421 (ISSN-L)
  • 1547-7487
OpenAlex
W2121319388
Cited by
670
References
2
FWCI
105.07
Type
journal article
Language
en
Open access
green

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Segerberg, A., & Bennett, W. L. (2011). Social Media and the Organization of Collective Action: Using Twitter to Explore the Ecologies of Two Climate Change Protests. The Communication Review. https://doi.org/10.1080/10714421.2011.597250

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