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Cited by 13Substance Abuse Treatment and OutcomesMedia Influence and HealthSocial Media in Health Education

College Student Preferences for Substance Use Disorder Educational Videos: A Qualitative Study

Andraka-Christou, Barbara, Alex, Brianna, Lyneé Madeira, Jody·2019·Substance Use & Misuse
DOI 10.1080/10826084.2019.1581816
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Abstract

BACKGROUND: College student preferences regarding substance use disorder (SUD) education and treatment-related education have been understudied, despite this population's relatively high risk of developing SUDs and low help-seeking rates. We sought to identify students' preferences regarding content, style, and format of educational online videos about SUDs and SUD treatment. METHOD: We held six, two-hour long focus groups with college student participants from Indiana University from 2017 to 2018 during which participants were shown drafts of scripts, mock-up images, and animation and then asked open-ended questions about their preferences and suggested changes. Focus groups were audio recorded and transcribed. Researchers then undertook thematic analysis of focus groups: independently coding transcripts for data related to the research questions, conducting consensus coding, and then analyzing coded data for themes. RESULTS: 39 students participated in focus groups, approximately half of whom were undergraduate students and the other half were graduate students. They preferred animated video characters that were relatable to college students but abstract enough to represent a range of students, such as stick figures with backpacks. They preferred conversational narration with subtle humor and references to realistic reasons for college students using drugs or alcohol. Participants encouraged inclusion of information about SUD impacts on school, work, and relationships, in addition to physical health. Participants opposed any content or style that could be interpreted as fear-mongering. They requested more information regarding medication-assisted treatment efficacy and less information about side effects. CONCLUSION: College students have unique cultural needs, necessitating tailored educational interventions about SUD and SUD treatments.

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  • Data from focus groups with college students indicate students prefer that programming acknowledge the reasons students use alcohol and other drugs and oppose content that could be interpreted as fear-mongering.

    “Indeed, data from focus groups with college students indicate students prefer that programming acknowledge the reasons students use alcohol and other drugs and oppose content that could be interpreted as fear-mongering (Andraka-Christou et al., 2019).”

    From The substance use disorder treatment gap among US college students: Findings from the 2021 National Survey on Drug Use and Health (2024) · cites this paper as Andraka-Christou et al., 2019

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Authors
Andraka-Christou, B., Alex, B., & Lyneé Madeira, J.
Affiliations
  • Department of Health Management & Informatics, University of Central Florida, Orlando, FL, USA;
  • Indiana University Indianapolis (US)
  • Maurer School of Law, Indiana University, Bloomington, IN, USA
Venue
Substance Use & Misuse
Publisher
Informa UK Limited
Published
2019-03-12
Volume
54
Issue
8
Pages
1400-1407
ISSN
  • 1082-6084 (ISSN-L)
  • 1532-2491
DOI
10.1080/10826084.2019.1581816
OpenAlex
W2921164909
Cited by
13
References
17
Citations by year
2026: 2 · 2025: 2 · 2024: 2 · 2023: 1 · 2022: 4 · 2021: 1 · 2020: 1
FWCI
1.14
Type
journal article
Language
en
Open access
closed
Locations
  • Substance Use & Misuse (publishedVersion)
  • PubMed (publishedVersion)
Funders
Alkermes, Inc.
Topics
  • Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Health › Social Media in Health Education
Keywords
university students, animated characters, health communication, medication-assisted treatment, help-seeking, fearmongering, personalized interventions, alcohol and drug use
MeSH terms
Female, Health Education, Humans, Indiana, Male, Students, Universities, Focus Groups, Substance-Related Disorders, Qualitative Research, Young Adult

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