Cited by 432Technology Adoption and User BehaviourE-commerce and Technology InnovationsInnovation Diffusion and Forecasting

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Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country

Molla, Alemayehu, Licker, Paul S.·2005·International Journal of Electronic Commerce

DOI 10.1080/10864415.2005.11043963

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Abstract

This study explores the factors that affect e-commerce adoption in a developing country. It proposes a research model, based on perceived organizational e-readiness (POER) and perceived environmental e-readiness (PEER), that encompasses innovational, managerial, organizational, and environmental characteristics as determinants of e-commerce adoption and institutionalization. Based on survey data from 150 businesses in South Africa, it finds that initial e-commerce adoption is explained more by POER than by PEER, but PEER factors and POER commitment and governance variables explain the extent of institutionalization of e-commerce. The model links e-readiness to e-commerce adoption and suggests that a combination of PEER and POER factors affect e-commerce adoption. By implication, a multilevel model is essential to explicate the diffusion of e-commerce in developing countries. The results indicate that firms in developing countries should pay attention to both organizational and environmental considerations when making e-commerce adoption decisions. They also imply that investment in infrastructure development by governments and other agencies should go hand-in-hand with schemes for business development and managerial improvement at the organizational level.

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Molla, A., Peszynski, K., & Pittayachawan, S. (2010) · Journal of Global Information Technology Management · doi:10.1080/1097198x.2010.10856509 · Cited by 32
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Authors: Molla, A., & Licker, P. S.
Affiliations: University of Manchester (GB)
Oakland University (US)
ORCID: Molla, Alemayehu
Venue: International Journal of Electronic Commerce
Publisher: Informa UK Limited
Published: 2005-10
Volume: 10
Issue: 1
Pages: 83-110
ISSN: 1086-4415 (ISSN-L)
1557-9301
DOI: 10.1080/10864415.2005.11043963
OpenAlex: W2107827820
Cited by: 429
References: 69
Citations by year: 2026: 5 · 2025: 10 · 2024: 13 · 2023: 20 · 2022: 20 · 2021: 22 · 2020: 29 · 2019: 22 · 2018: 24 · 2017: 25 · 2016: 22 · 2015: 31 · 2014: 28 · 2013: 27 · 2012: 24
FWCI: 27.59
Type: journal article
Language: en
Open access: closed
Locations: International Journal of Electronic Commerce (publishedVersion)
RMIT Research Repository (RMIT University Library) (submittedVersion)
Figshare (submittedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
Keywords: e-commerce adoption, e-readiness, developing countries, organizational commitment, governance, multilevel models, South Africa

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Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country

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