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Cited by 432Technology Adoption and User BehaviourE-commerce and Technology InnovationsInnovation Diffusion and Forecasting

The DOI matches its Crossref record; 68 of the 69 references it cites were found in a registry or an index.

Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country

Molla, Alemayehu, Licker, Paul S.·2005·International Journal of Electronic Commerce
DOI 10.1080/10864415.2005.11043963
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Abstract

This study explores the factors that affect e-commerce adoption in a developing country. It proposes a research model, based on perceived organizational e-readiness (POER) and perceived environmental e-readiness (PEER), that encompasses innovational, managerial, organizational, and environmental characteristics as determinants of e-commerce adoption and institutionalization. Based on survey data from 150 businesses in South Africa, it finds that initial e-commerce adoption is explained more by POER than by PEER, but PEER factors and POER commitment and governance variables explain the extent of institutionalization of e-commerce. The model links e-readiness to e-commerce adoption and suggests that a combination of PEER and POER factors affect e-commerce adoption. By implication, a multilevel model is essential to explicate the diffusion of e-commerce in developing countries. The results indicate that firms in developing countries should pay attention to both organizational and environmental considerations when making e-commerce adoption decisions. They also imply that investment in infrastructure development by governments and other agencies should go hand-in-hand with schemes for business development and managerial improvement at the organizational level.

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Crossref · 10.1080/10864415.2005.11043963

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Metadata

Authors
Molla, A., & Licker, P. S.
Affiliations
  • University of Manchester (GB)
  • Oakland University (US)
ORCID
Molla, Alemayehu
Venue
International Journal of Electronic Commerce
Publisher
Informa UK Limited
Published
2005-10
Volume
10
Issue
1
Pages
83-110
ISSN
  • 1086-4415 (ISSN-L)
  • 1557-9301
DOI
10.1080/10864415.2005.11043963
OpenAlex
W2107827820
Cited by
429
References
69
Citations by year
2026: 5 · 2025: 10 · 2024: 13 · 2023: 20 · 2022: 20 · 2021: 22 · 2020: 29 · 2019: 22 · 2018: 24 · 2017: 25 · 2016: 22 · 2015: 31 · 2014: 28 · 2013: 27 · 2012: 24
FWCI
27.59
Type
journal article
Language
en
Open access
closed
Locations
  • International Journal of Electronic Commerce (publishedVersion)
  • RMIT Research Repository (RMIT University Library) (submittedVersion)
  • Figshare (submittedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
Keywords
e-commerce adoption, e-readiness, developing countries, organizational commitment, governance, multilevel models, South Africa

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