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Cited by 86Technology Adoption and User BehaviourConsumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty

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Online Purchase Intentions: An Empirical Testing of a Multiple-Theory Model

Järveläinen, Jonna·2007·Journal of Organizational Computing and Electronic Commerce
DOI 10.1080/10919390701291000
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Abstract

Security and privacy issues have drawn much attention in the electronic commerce research area, and e-vendors have adjusted their online shopping systems to convince customers that vendors and systems are trustworthy. Therefore, this study concentrates on how consumers choose their purchasing channel when the environment is relatively secure. Is the choice based on preferring conversation with customer service, complexity of product, prior online shopping experience, social influence or perception of system usefulness or ease-of-use? The technology acceptance model, media richness theory and social influence model were combined in a research model tested with a Web survey. Based on the responses of 1,501 customers of a passenger cruise company, prior experience of traditional and online channels and perceived usefulness had a substantial effect on behavioral intention to use the online channel in the future.

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Metadata

Authors
Järveläinen, J.
Affiliations
Turku Centre for Computer Science (FI)
Corresponding author
Järveläinen, Jonna
ORCID
Järveläinen, Jonna
Venue
Journal of Organizational Computing and Electronic Commerce
Publisher
Informa UK Limited
Published
2007-04-11
Volume
17
Issue
1
Pages
53-74
ISSN
  • 1054-1721 (ISSN-L)
  • 1091-9392
  • 1532-7744
DOI
10.1080/10919390701291000
OpenAlex
W1538500529
Cited by
86
References
0
Citations by year
2026: 1 · 2025: 3 · 2024: 2 · 2023: 1 · 2022: 5 · 2021: 5 · 2020: 3 · 2019: 5 · 2018: 6 · 2017: 5 · 2016: 2 · 2015: 5 · 2014: 5 · 2013: 13 · 2012: 9
FWCI
6.06
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Organizational Computing and Electronic Commerce (publishedVersion)
  • Journal of Organizational Computing and Electronic Commerce
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords
online purchase intention, technology acceptance model, media richness theory, social influence, perceived usefulness, perceived ease of use, e-commerce trust, consumer behavior

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