The formation of visitor behavioral intention to creative tourism: The role of push–Pull motivation
Abstract
This study proposes and examines a behavioral intention to re-experience model consisting of experience quality, perceived value, satisfaction, and push–pull motivation factor as the determinants. For this purpose, self-administrated questionnaires were utilized to gather data from 369 participants of five creative tourism attractions in Indonesia. To examine the proposed model and hypotheses, partial least square modeling was applied. The results provide evidence that pull motivation impacts visitor behavioral intention to re-experience. It also demonstrates that push motivation impacts visitor behavioral intention to re-experience and is strengthened by experience quality and perceived value.
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The push and pull motivation theory can explain that tourists' behavioral intentions in health and wellness tourism are driven by motivation.
“The push and pull motivation theory can be applied to explain that tourists’ behavioral intentions in health and wellness tourism are driven by motivation [34,35,36].”
From Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value (2023) · cites this paper as [35]
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Liang, H., Hwang, G., Hsu, T., & Yeh, J. (2024) · British Journal of Educational Technology · doi:10.1111/bjet.13448 · Cited by 78 · see citing works
Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
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- Authors
- Dean, D., & Suhartanto, D.
- Affiliations
- Lincoln University (NZ)
- Politeknik Negeri Bandung (ID)
- Corresponding author
- Suhartanto, Dwi
- Venue
- Asia Pacific Journal of Tourism Research
- Publisher
- Informa UK Limited
- Published
- 2019-01-27
- Volume
- 24
- Issue
- 5
- Pages
- 393-403
- ISSN
- 1094-1665 (ISSN-L)
- 1741-6507
- OpenAlex
- W2914741580
- Cited by
- 177
- References
- 36
- Citations by year
- 2026: 19 · 2025: 35 · 2024: 32 · 2023: 25 · 2022: 24 · 2021: 17 · 2020: 17 · 2019: 8
- FWCI
- 33.23
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Asia Pacific Journal of Tourism Research (publishedVersion)
- Lincoln University Research Archive (Lincoln University) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Life Sciences › Agricultural and Biological Sciences › Food Science › Culinary Culture and Tourism
- Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
- Keywords
- creative tourism, push and pull motivation, pull motivation, push motivation, quality of experience, perceived value, visitor satisfaction
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