Last-chance tourism: the boom, doom, and gloom of visiting vanishing destinations

Abstract

Popular press and industry stakeholders are reporting a travel trend whereby tourists increasingly seek to experience the world's most endangered sites before they vanish or are irrevocably transformed. Termed ‘last-chance’ or ‘doom’ tourism in the popular media, the desire for tourists to witness vanishing landscapes or seascapes and disappearing species may have important consequences for tourism management, yet the nature of these consequences is poorly understood by the academic community. This paper describes how last-chance tourism is promoted in various tourism marketing strategies, especially in the Arctic. The analysis is supported through a literature review of web-based information and an analysis of three different studies conducted in Churchill, Manitoba, Canada – the self-declared polar bear capital of the world. The authors also examine more closely the concepts of dark and last-chance tourism, and elaborate on the possible connections between the two. The paper concludes with a discussion of the implications of this type of tourism and identifies potential risks and opportunities.