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The mediatisation of religion: Theorising religion, media and social change
Abstract
Drawing on recent advances in mediatisation theory, the article presents a theoretical framework for understanding the increased interplay between religion and media. The media have become an important, if not primary, source of information about religious issues, and religious information and experiences become moulded according to the demands of popular media genres. As a cultural and social environment, the media have taken over many of the cultural and social functions of the institutionalised religions and provide spiritual guidance, moral orientation, ritual passages and a sense of community and belonging. Furthermore, the article considers the relationship between mediatisation and secularisation at three levels: society, organisation and individual. At the level of society, mediatisation is an integral part of secularisation. At the level of organisation and the individual, mediatisation may both encourage secular practices and beliefs and invite religious imaginations typically of a more subjectivised nature.
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“Indeed, the study of the generation of religious digital communities (Hoover and Kaneva 2009) occupies an essential part of the existing literature under the umbrella of the discipline known as mediatization of religion (Hjarvard 2011).”
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“Engagement in institutionalized religion may be especially important as a group-based coping strategy (Hjarvard, 2011).”
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“This reverberates observations already made, about the increasing ‘mediatisation’ of Pentecostalism (Gordon and Hancock 2005; Asamoah-Gyadu 2005b; Boutros 2011, 185; Hjarvard 2011).”
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Kołodziejska, M., Fajfer, Ł., Hall, D., & Radde-Antweiler, K. (2022) · Religion · doi:10.1080/0048721x.2022.2083032 · Cited by 14
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De las mediaciones a los medios
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“…of religion is beneficial to understand the complex relationships among media, religion, and social changes, he does not agree with some media scholars’ assumption that the mediatization of religion will lead to increased individualization and secularization (Hepp, 2009; Hjarvard, 2011).”
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“Stig Hjarvard (2008a, 2011, 2013) should be considered a forerunner in the study of media, religion and culture, for using the mediatization theory to analyse religious change.”
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“The concept of media logic(1) suggests that religion is accommodated to and serves the purpose of the media (Hjarvard 2011).”
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Mediatization of Islam; The Case of The Indonesian Muslims In Hungary
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“This study also reported similar results from studies conducted by Coman and Coman (2017), Cheong et al. (2012), and Hjarvard (2011).”
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“(Hjarvard 2011, p. 119).”
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“As Stig Hjarvard (2011) has noted, the institutional logic of the media can subsume the internal logic of religions.”
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“Mass media as well as social media are so strongly embedded in our everyday life, becoming ‘commonplace, natural components of everyday life’ (Hjarvard 2011, 122), that we no longer perceive a one-sided influence but rather an interaction and transaction between actors and structures: ‘media are…”
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Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches
Tran, M. K., & Davies, A. (2023) · Journal of Marketing Management · doi:10.1080/0267257x.2023.2289369 · Cited by 8
“Our research context also enables us to contribute to studies of mediatisation of religion, considering the social process through which religious institutions become, at least to some extent, dependent on the logic of the media (Hjarvard, 2011).”
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Does the 'old' media's coverage of religion matter in times of 'digital' religion?
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The Mediatization of Buddhism in Digital Media: The Contemporary Reflection of Uisang'sHwaomThought
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“Religious institutions are encouraged to accommodate to the demands of the new media in the early 2000s in order to be able to project their voices into the digital media’s public sphere (Hjarvard, 2011).”
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Leonowicz-Bukała, I., Adamski, A., & Jupowicz-Ginalska, A. (2021) · Religions · doi:10.3390/rel12060421 · Cited by 7
“…that the Catholic Church has been taking advantage of the opportunities offered by the Internet for years—as evidenced by numerous publications on the mediatization of religion (Helland 2000; Hjarvard 2008, 2011, 2016; Bratosin 2016; Andok 2018; Adamski et al. 2020; Jupowicz-Ginalska et al. 2020).”
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Nature and Magic as Representation of “The Sami”—Sami Shamanistic Material in Popular Culture
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“…and had four South-Sami male joikers dressed in the South-Sami kofte with them (Larsen 2020). appeal in popular culture mediations (Alver et al. 1999; Hjarvard 2011; Endsjø and Lied 2011), due to its subjectively oriented, emotional, sensuous, embodied, and nature oriented character (Taylor 2013)…”
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Barış, Ö., & Yeşilyurt, S. (2025) · TRT Akademi · doi:10.37679/trta.1666392 · Cited by 6
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Mediatised Emotions: A Framework for Understanding the Display of Affect in the Network Society
Serrano-Puche, J., & Rojas, L. S. (2019) · Springer eBooks · doi:10.1007/978-3-030-24882-6_3 · Cited by 6
Ozzano, L. (2025) · Religions · doi:10.3390/rel16121521 · Cited by 5
“…in Northern and Western Europe, often becomes an “identitarian Christianism” which is “devoid of any religious content” (Brubaker 2017, p. 1210), in the context of the broader processes of culturalization and banalization of religion in the contemporary world (Griera et al. 2021; Hjarvard 2011).”
Papakostas, C. (2026) · Lecture notes in networks and systems · doi:10.1007/978-3-032-10827-2_19 · Cited by 10
Atallah, F. A. (2026) · Religions · doi:10.3390/rel17030350 · Cited by 5
Almazaidah, I. S., Tahat, K. M., Alkhalaileh, M. S., & Tahat, D. N. (2026) · Frontiers in Sociology · doi:10.3389/fsoc.2026.1802281 · Cited by 5
“The Platformed Cohesion Model proposed later in this article builds on these foundations while foregrounding how platform architectures condition cohesion outcomes (Campbell, 2012; Hjarvard, 2011; van Dijck et al., 2018).”
Fakhruroji, M. (2025) · Journal of Religion Media and Digital Culture · doi:10.1163/21659214-bja10125 · Cited by 20
Between Online Autonomy and Local Constraints: Spaces of Roman Catholic Women’s Activity in Poland
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“…is the fact that the media become the main source of information about religious issues, as well as taking over the role hitherto played by religious institutions, including in the areas of spiritual guidance, ritual passages, and a sense of community and belonging (Hjarvard 2011:124).”
BackgroundGelfgren, S. (2016) · Journal of Religion Media and Digital Culture · doi:10.1163/21659214-90000082 · Cited by 5
Connections, G., Baxter-Brown, J., Brunsdon, A. R., Burch, G. W., Cloete, A. L., Crawford, C. F., Seminary, F. T., Ferreira, I. W., Freeks, F. E., Jeyaraj, J. B., et al. (2020) · Reformed theology in Africa series · doi:10.4102/aosis.2020.bk229 · Cited by 5
Etyczne aspekty mediatyzacji życia religijnego – uwagi do dyskusji
Leśniczak, R. (2021) · Mediatization Studies · doi:10.17951/ms.2020.4.57-70 · Cited by 5
“Godsplaining”: Toward a Theory of Religious Capital in Political Rhetoric
Coker, W. (2021) · Journal of Black Studies · doi:10.1177/00219347211029316 · Cited by 5
Gawroński, S., Tworzydło, D., & Bajorek, K. (2021) · Religions · doi:10.3390/rel12100845 · Cited by 5
Kołodziejska, M. (2021) · Zeitschrift für Religion Gesellschaft und Politik · doi:10.1007/s41682-021-00091-z · Cited by 5
“Among various approaches to mediatization, two seem to have gained most attention in social sciences: the institutional, proposed by Stig Hjarvard (2011), and the constructivist, developed mostly by Friedrich Krotz, Andreas Hepp et al. Both concepts acknowledge the importance of media in society…”
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Soldevilla, S. G., Errando, J. A. P., & Felici, J. J. M. (2019) · Communication & Society · doi:10.15581/003.32.33251 · Cited by 5
Imagining ‘human Bodhisattva’ via televisual discourse: media platform of the Tzu-Chi organisation
Liao, P.-R. (2013) · Contemporary Buddhism · doi:10.1080/14639947.2013.832083 · Cited by 5
“…I often ponder on the term ‘mediatisation’, or, as some scholars (Couldry 2008; Silverstone 2007; Thumim 2008) prefer, ‘mediation’, which describes the way in which high modern society is shaped and influenced by various mass media technology (Hjarvard 2008; 2011; Krotz 2008; Lundby 2009).”
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Ventimiglia, A. (2018) · Cambridge University Press eBooks · doi:10.1017/9781108349444 · Cited by 5
Metadata
- Authors
- Hjarvard, S.
- Affiliations
- University of Copenhagen (DK)
- Corresponding author
- Hjarvard, Stig
- ORCID
- Hjarvard, Stig
- Venue
- Culture and Religion
- Publisher
- Informa UK Limited
- Published
- 2011-06
- Volume
- 12
- Issue
- 2
- Pages
- 119-135
- ISSN
- 1475-5610 (ISSN-L)
- 1475-5629
- OpenAlex
- W2129243028
- Cited by
- 319
- References
- 62
- Citations by year
- 2026: 35 · 2025: 27 · 2024: 28 · 2023: 32 · 2022: 23 · 2021: 47 · 2020: 29 · 2019: 19 · 2018: 34 · 2017: 9 · 2016: 10 · 2015: 13 · 2014: 5 · 2013: 6 · 2012: 1
- FWCI
- 34.20
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Culture and Religion (publishedVersion)
- Research at the University of Copenhagen (University of Copenhagen) (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Religious studies › Media, Religion, Digital Communication
- Social Sciences › Sociology and Political Science › Religion and Society Interactions
- Social Sciences › Communication › Mediatization and Communication for Social Change
- Keywords
- media and religion, secularization, media genres, religious information, spiritual guidance, ritual, religious communities, religious subjectivity, social change
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