The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
The Mediated Moderation Model of Interactivity
Abstract
This paper argues for enhanced consideration of third variables in interactivity research and proposes a “mediated moderation” model to bring increased sophistication to bear on the study of information technology effects. Interactivity, a central phenomenon in new media research, is an elusive concept that has enduringly intrigued and confused scholars. Extant conceptualizations have produced incomplete causal models and have generally ignored the effect of third variables. We conceptualize interactivity as technological attributes of mediated environments that enable reciprocal communication or information exchange, which afford interaction between communication technology and users, or between users through technology. Specifying roles for mediator and moderator variables, this paper proposes a model that incorporates interactive attributes, user perceptions (mediators such as perceived interactivity), individual differences (moderators such as Internet self-efficacy), and media effects measures to systematically examine the definition, process, and consequences of interactivity on users. Lastly, statistical procedures for testing mediated moderation are described.
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Cites
SPSS and SAS procedures for estimating indirect effects in simple mediation models
Preacher, K. J., & Hayes, A. F. (2004) · Behavior Research Methods, Instruments, & Computers · doi:10.3758/bf03206553 · Cited by 17,383
Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions
Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007) · Multivariate Behavioral Research · doi:10.1080/00273170701341316 · Cited by 9,973
Mass Communication and Para-Social Interaction
Horton, D., & Richard Wohl, R. (1956) · Psychiatry · doi:10.1080/00332747.1956.11023049 · Cited by 4,380
Spencer, S. J., Zanna, M. P., & Fong, G. T. (2005) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.89.6.845 · Cited by 2,452
Regulation of cognitive processes through perceived self-efficacy.
Bandura, A. (1989) · Developmental Psychology · doi:10.1037/0012-1649.25.5.729 · Cited by 1,900 · cited 1×
“This motivational trait activates and regulates not just behavior but also psychological responses to environmental stimuli, including affect and cognition (Bandura, 1989, 1997).”
BackgroundPetty, R. E., & Cacioppo, J. T. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.1.69 · Cited by 1,727 · cited 2×
“…varies with the “need for orientation” (McCombs, 1994); with the Elabo-ration Likelihood Model, the relationship between argument quality and attitude strength varies at the level of personal involvement (Petty & Cacioppo, 1984), or may be affected by message cognitions (Mongeau & Stiff, 1993).”
BackgroundMass Media Flow and Differential Growth in Knowledge
Tichenor, P. J., Donohue, G. A., & Olien, C. N. (1970) · Public Opinion Quarterly · doi:10.1086/267786 · Cited by 1,537
Interactivity: a concept explication
Kiousis, S. (2002) · New Media & Society · doi:10.1177/146144480200400303 · Cited by 666
Cited by
Bellur, S., & Sundar, S. S. (2017) · Human Communication Research · doi:10.1111/hcre.12094 · Cited by 69
Porumbescu, G. (2017) · International Public Management Journal · doi:10.1080/10967494.2016.1269859 · Cited by 37
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
Hoeck, L., & Spann, M. (2020) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2020.01.002 · Cited by 26
Slater, M. D., & Jain, P. (2011) · Health Communication · doi:10.1080/10410236.2011.527625 · Cited by 21
Metadata
- Authors
- Bucy, E. P., & Tao, C.-C.
- Venue
- Media Psychology
- Publisher
- Informa UK Limited
- Published
- 2007-05-15
- Volume
- 9
- Issue
- 3
- Pages
- 647-672
- ISSN
- 1521-3269 (ISSN-L)
- 1532-785X
- OpenAlex
- W2069985210
- Cited by
- 174
- References
- 8
- FWCI
- 7.18
- Type
- journal article
- Language
- en
- Open access
- closed
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