The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Exploring Consumer Motivations for Creating User-Generated Content
Abstract
The advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-generated content (UGC), resulting in vast changes in the online media landscape. For instance, the proliferation of UGC has made a strong impact on consumers, media suppliers, and marketing professionals while necessitating research in order to understand both the short and long-term implications of this media content. This exploratory study (n = 325) seeks to investigate consumer consumption and creation of UGC and the attitudinal factors that contribute to these actions. The data confirm the established relationship between attitude and behavior and indicate attitude serves as a mediating factor between the use and creation of UGC. With regard to the creation of UGC, the ego-defensive and social functions of attitude were found to have the most explanatory power.
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Understanding and assessing the motivations of volunteers: A functional approach.
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Cited by
Introducing COBRAs: Exploring motivations for brand-related social media use
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011) · International Journal of Advertising · doi:10.2501/ija-30-1-013-046 · Cited by 1,468
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
Smith, A. N., Fischer, E., & Yongjian, C. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.002 · Cited by 1,044
Hollebeek, L. D., & Macky, K. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.07.003 · Cited by 978
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
Wang, B., Liu, Y., & Parker, S. K. (2020) · Academy of Management Annals · doi:10.5465/annals.2018.0127 · Cited by 377
Metadata
- Authors
- Daugherty, T., Eastin, M. S., & Bright, L.
- Venue
- Journal of Interactive Advertising
- Publisher
- Informa UK Limited
- Published
- 2008-03
- Volume
- 8
- Issue
- 2
- Pages
- 16-25
- ISSN
- 1525-2019 (ISSN-L)
- OpenAlex
- W2047333734
- Cited by
- 787
- References
- 3
- FWCI
- 49.95
- Type
- journal article
- Language
- en
- Open access
- closed
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- Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring Consumer Motivations for Creating User-Generated Content. Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2008.10722139
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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