The long tail: why the future of business is selling less of more
Abstract
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
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If the channels of storage and distribution are large enough, the market share occupied by products with low demand or poor sales can match or even be larger than the market share occupied by more popular products.
“Chris (2006) [32] believes that if the channels of storage and distribution are large enough, the market share occupied by products with low demand or poor sales can match or even be larger than the market share occupied by more popular products.”
From Business Model Innovation of Exponential Organizations: The Case of Xiaomi (2023) · cites this paper as [32]
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- Authors
- Anderson, C. J.
- Corresponding author
- Chris James Anderson
- ORCID
- Chris James Anderson
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2007-01-01
- Volume
- 44
- Issue
- 05
- Pages
- 44-2783-44-2783
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W2138899136
- Cited by
- 2,869
- References
- 0
- Citations by year
- 2026: 2 · 2025: 42 · 2024: 68 · 2023: 121 · 2022: 74 · 2021: 142 · 2020: 157 · 2019: 122 · 2018: 139 · 2017: 159 · 2016: 160 · 2015: 173 · 2014: 171 · 2013: 196 · 2012: 236
- Type
- book review
- Language
- en
- Open access
- closed
- Locations
- Choice Reviews Online (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- long tail, niche markets, business models, supply and demand, digital distribution, product availability, consumer demand, e-commerce
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