The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Abstract
Brand pages on social networking sites (SNSs) have become the key platform where consumers interact with brands. This study explored the types of consumer engagement with brand pages on Facebook as well as the motivations and antecedents that drive such engagement. Given the participatory and communal nature of SNSs, this study focused on the effects of social media dependency and three social relationship factors, including parasocial interaction, perceived source credibility, and community identification on consumer engagement with Facebook brand pages. A web survey was conducted to understand the motivations and antecedents of consumer engagement. The results confirm that, with the exception of perceived credibility, relationship-oriented factors played a significant role in inducing consumer engagement on SNSs.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Mass Communication and Para-Social Interaction
Horton, D., & Richard Wohl, R. (1956) · Psychiatry · doi:10.1080/00332747.1956.11023049 · Cited by 4,380
The Uses-and-Gratifications Perspective of Media Effects
(2002) · Media Effects · doi:10.4324/9781410602428-24 · Cited by 882
Greenwood, D. N., & Long, C. R. (2011) · Communication Research · doi:10.1177/0093650210362687 · Cited by 142
Cited by
Yuan, S., & Lou, C. (2020) · Journal of Interactive Advertising · doi:10.1080/15252019.2020.1769514 · Cited by 543
Enhancing consumer engagement in e-commerce live streaming via relational bonds.
Hu, M., & Chaudhry, S. S. (2020) · Internet Research · doi:10.1108/intr-03-2019-0082 · Cited by 539
Lou, C. (2022) · Journal of Advertising · doi:10.1080/00913367.2021.1880345 · Cited by 455
Customer engagement and social media: Revisiting the past to inform the future
Lim, W. M., & Rasul, T. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.04.068 · Cited by 427
Influence of Facebook brand-page posts on online engagement
Luarn, P., Lin, Y.-F., & Chiu, Y.-P. (2015) · Online Information Review · doi:10.1108/oir-01-2015-0029 · Cited by 370
Metadata
- Authors
- Tsai, W.-H. S., & Men, L. R.
- Venue
- Journal of Interactive Advertising
- Publisher
- Informa UK Limited
- Published
- 2013-07-03
- Volume
- 13
- Issue
- 2
- Pages
- 76-87
- ISSN
- 1525-2019 (ISSN-L)
- OpenAlex
- W1974413141
- Cited by
- 550
- References
- 3
- FWCI
- 55.64
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites. https://app.cochat.ai/papers/10.1080/15252019.2013.826549
- The paper
- Tsai, W.-H. S., & Men, L. R. (2013). Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites. Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2013.826549
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
