CoChat
Sign Up
Cited by 882News Media Framing and Political CommunicationMedia Influence and HealthMedia and Digital Communication

The DOI matches its Crossref record.

The Uses-and-Gratifications Perspective of Media Effects

ALAN M. RUBIN·2002·Media Effects
DOI 10.4324/9781410602428-24
Open this paper in CoChat — free account

Abstract

Media effects researchers seek to isolate communicator, channel, or message elements that explain the impact of messages on receivers. One view of this process emanates from a mechanistic perspective and assumes direct influence on message recipients. Primary components of mechanistic effects research are: seeing audience members as passive and reactive; focusing on short-term, immediate, and measurable changes in thoughts, attitudes, or behaviors; and assuming direct influence on audiences.

Overview

Integrity signals

Registry

Crossref · 10.4324/9781410602428-24

Cites

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • The internet as a mass media form especially lends itself to a uses and gratifications approach, in part due to its interactive nature.

    “The internet as a mass media form especially lends itself to a U and G approach, in part due to its interactive nature (Grant, 2005;Rubin, 2002;Ruggiero, 2000).”

    From Young people's use of online social networking sites – a uses and gratifications perspective (2010) · cites this paper as Rubin, 2002

Citations

Cites

No references could be resolved yet.

Research works printed but not linked: 1

  1. Abelman, R. (1987). Religious television uses and gratifications. Journal of Broadcasting & Electronic Media, 31, 293–307. · DOI

Cited by

Sorted by citations

Metadata

Authors
RUBIN, A. M.
Affiliations
Kent State University (US)
Corresponding author
ALAN M. RUBIN
ORCID
ALAN M. RUBIN
Venue
Media Effects
Publisher
Routledge
Published
2002-02-01
Pages
535-558
DOI
10.4324/9781410602428-24
OpenAlex
W1482987806
Cited by
882
References
0
Citations by year
2026: 1 · 2025: 32 · 2024: 53 · 2023: 70 · 2022: 56 · 2021: 70 · 2020: 39 · 2019: 41 · 2018: 34 · 2017: 31 · 2016: 46 · 2015: 47 · 2014: 55 · 2013: 53 · 2012: 33
FWCI
57.24
Type
book chapter
Language
en
Open access
closed
Locations
Routledge eBooks (publishedVersion)
Topics
  • Social Sciences › Communication › News Media Framing and Political Communication
  • Social Sciences › Communication › Media Influence and Health
  • Social Sciences › Communication › Media and Digital Communication
Keywords
uses and gratifications theory, media influence, audience passivity, audience reception

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review