The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
Abstract
Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and/or tools for marketers. This study aims to specify the factors affecting consumers' attitudes toward marketing with social media. Given this context, a 7-factor, consumer-based attitude scale that contains 32 items was developed, and a questionnaire was completed by undergraduate students between the ages of 18 and 24. Frequencies, t-test, ANOVA, factor analysis, and regression analysis were used for data analysis. In the end, six factors were found to affect consumers' attitudes toward marketing with social media.
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Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875
Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 1×
“This way, the effect of communication from consumer to consumer is broadened immensely in the marketplace (Mangold and Faulds 2009, 357).”
BackgroundBuilding consumer trust online
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Who interacts on the Web?: The intersection of users’ personality and social media use
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Understanding online purchase intentions: contributions from technology and trust perspectives
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Cited by
Social media research: Theories, constructs and conceptual frameworks
Ngai, E. W. T., Tao, S. S. C., & Moon, K. K. L. (2015) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2014.09.004 · Cited by 760
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631
Social media marketing: Comparative effect of advertisement sources
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.11.001 · Cited by 587
Han, J., & Chen, H. (2022) · International Hospitality Review · doi:10.1108/ihr-11-2020-0069 · Cited by 104
Yasin, M., Porcu, L., & Liébana-Cabanillas, F. (2019) · Sustainability · doi:10.3390/su11174649 · Cited by 31
Metadata
- Authors
- Akar, E., & Topçu, B.
- Venue
- Journal of Internet Commerce
- Publisher
- Informa UK Limited
- Published
- 2011-03-30
- Volume
- 10
- Issue
- 1
- Pages
- 35-67
- ISSN
- 1533-2861 (ISSN-L)
- 1533-287X
- OpenAlex
- W2034695540
- Cited by
- 397
- References
- 8
- FWCI
- 37.51
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
