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Cited by 55Media, Religion, Digital CommunicationReligion and Society InteractionsReligious, Philosophical, and Educational Studies

The Theory of Hypermediation: Anti-Gender Christian Groups and Digital Religion

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Evolvi, Giulia·2022·Journal of Media and Religion
DOI 10.1080/15348423.2022.2059302
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Abstract

The article elaborates the theory of hypermediation to describe actions related to digital religion that involve various media platforms. According to this theory, media simultaneously hold material, institutional, and technological characteristics. Furthermore, hypermediation entails the creation of affective spaces between physical and digital actions. The theory of hypermediation draws upon literature on religion and media and is applied to case studies of anti-gender movements: Christian-inspired groups that oppose same-sex unions and promote traditional family values. The group Sentinelle in Piedi employs the Internet to organize silent protests at which people read books as an implicit criticism of media institutions and technologies. La Manif Pour Tous stages performances in physical settings to provoke emotional reactions, then it enhances their impact through online circulation. The article uses these examples to show how the concept of hypermediation can be a starting point to analyze the multimedia character of contemporary religion across material actions and digital spaces.

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  • A number of conservative gender-critical activists are advocating their position speaking emphatically as women.

    “a number of conservative gender-critical activists are advocating their position speaking emphatically as women: for example, popular European Catholic personalities like the German pro-life sociologist Gabriele Kuby (Kovats and Peto 2017: 117-18), the Italian blogger and chick-lit writer Costanza Miriano (Evolvi 2022), and the Belgian theologian and thinker Marguerite Peeters (Bracke, Dupont, and”

    From Introduction (2022) · cites this paper as Evolvi 2022

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Authors
Evolvi, G.
Affiliations
Erasmus University Rotterdam (NL)
Corresponding author
Evolvi, Giulia
ORCID
Evolvi, Giulia
Venue
Journal of Media and Religion
Publisher
Informa UK Limited
Published
2022-04-03
Volume
21
Issue
2
Pages
69-88
ISSN
  • 1532-8415 (ISSN-L)
  • 1534-8423
  • 1534-8415
DOI
10.1080/15348423.2022.2059302
OpenAlex
W4280624833
Cited by
55
References
42
Citations by year
2026: 1 · 2025: 47 · 2024: 3 · 2023: 3 · 2022: 1
FWCI
80.74
Type
journal article
Language
en
Open access
Licence
Locations
  • Journal of Media and Religion (publishedVersion, cc-by-nc-nd)
  • Archivio istituzionale della ricerca (Alma Mater Studiorum Università di Bologna) (submittedVersion)
Topics
  • Social Sciences › Arts and Humanities › Philosophy › Media, Religion, Digital Communication
  • Social Sciences › Sociology and Political Science › Religion and Society Interactions
  • Social Sciences › Sociology and Political Science › Religious, Philosophical, and Educational Studies
Keywords
hypermediation, digital religion, anti-gender movements, Christian groups, same-sex unions, traditional family values, silent protest, affective space, media and religion, online protest

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