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Cited by 1,260

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Defining Strategic Communication

Hallahan, Kirk, Holtzhausen, Derina, van Ruler, Betteke, Verčič, Dejan, Sriramesh, Krishnamurthy·2007·International Journal of Strategic Communication

Abstract

This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. Six relevant disciplines are involved in the development, implementation, and assessment of communications by organizations: management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. The nature of the term strategic is examined, and key aspects of communication are identified. This article is based, in part, on a panel discussion involving the journal's editors and international scholars at the International Communication Association in May 2005 in New York.

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Crossref · 10.1080/15531180701285244

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Metadata

Authors
Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K.
Venue
International Journal of Strategic Communication
Published
2007-03-22
Volume
1
Issue
1
Pages
3-35
ISSN
  • 1553-118X (ISSN-L)
  • 1553-1198
OpenAlex
W2126649129
Cited by
1,260
References
2
FWCI
42.00
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Defining Strategic Communication. https://app.cochat.ai/papers/10.1080/15531180701285244
The paper
Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining Strategic Communication. International Journal of Strategic Communication. https://doi.org/10.1080/15531180701285244

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.