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Cited by 28Motivation and Self-Concept in SportsPhysical Activity and HealthWorkplace Health and Well-being

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Adult Participation Motives: Empirical Evidence from a Workplace Exercise Programme

Davey, Janet, Fitzpatrick, Mary, Garland, Ron, Kilgour, Mark·2009·European Sport Management Quarterly
DOI 10.1080/16184740802571427
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Abstract

The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the workplace through programme design and promotion. This paper reports research on the motivation for adult participants’ involvement in the 2007 Step It Up Challenge (SIUC), a team-based workplace activity programme. The strongest motivation for participation in SIUC related to the fitness and health benefits (extrinsic). There was also a strong significant relationship between high exercise performance and enjoyment of physical activity as an intrinsic motive. This research segmented adult exercisers according to motivational and behavioural characteristics in order to refine customer-orientated marketing strategies, especially promotion strategies. More definitive research into the interaction between motivation and promotion is essential to ensure high take up rates for and adherence to work-based activity programmes, particularly among adult employees.

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Cited by

Sorted by citations

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    Influential

Metadata

Authors
Davey, J., Fitzpatrick, M., Garland, R., & Kilgour, M.
Affiliations
  • University of Waikato
  • University of Waikato (NZ)
Corresponding author
Fitzpatrick, Mary
ORCID
Kilgour, Mark
Venue
European Sport Management Quarterly
Publisher
Informa UK Limited
Published
2009-02-13
Volume
9
Issue
2
Pages
141-162
ISSN
  • 1618-4742 (ISSN-L)
  • 1746-031X
DOI
10.1080/16184740802571427
OpenAlex
W2033576791
Cited by
28
References
1
Citations by year
2026: 1 · 2024: 3 · 2023: 4 · 2021: 2 · 2020: 2 · 2019: 2 · 2018: 1 · 2017: 2 · 2016: 3 · 2015: 1 · 2013: 1 · 2012: 3
FWCI
2.61
Type
journal article
Language
en
Open access
closed
Locations
  • European Sport Management Quarterly (publishedVersion)
  • Research Commons (University of Waikato) (submittedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Motivation and Self-Concept in Sports
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Physical Activity and Health
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Workplace Health and Well-being
Keywords
exercise motivation, intrinsic motivation, extrinsic motivation, enjoyment of physical activity, exercise performance, employee participation, customer segmentation, health benefits of exercise

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