Mediated approaches for influencing physical activity: update of the evidence on mass media, print, telephone and website delivery of interventions
Abstract
The aim of this paper is to review evidence published since 1997 on the effectiveness of mass media, print, telephone and website-delivered physical activity (PA) interventions. For mass media, there is consistent evidence for impacts on recall of campaign tag lines and message content and modest evidence of short-term impacts on behaviour in some population subgroups. Print-based delivery of programs can have a modest impact on behaviour; research is needed on supplementary strategies to support print programs. Although there is a strong case for the potential of telephone and Internet delivered interventions, there is as yet little evidence that they can be effective. All of these 'mediated' approaches to PA program delivery are likely to be important elements of future public health interventions. The body of evidence for their effectiveness in changing behaviour is currently modest, however, and it is clear that these approaches have not yet been fully developed and evaluated. Combinations of different media and mutually supportive, integrated strategies are likely to be more effective and need to be developed and evaluated systematically, building on the current research evidence base.
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Most previous reviews need to be updated as they comprised studies conducted between 2000 and 2003.
“However, most of these reviews need to be updated as they comprised studies that were conducted between 2000 and 2003.”
From Internet-based physical activity interventions: a systematic review of the literature. (2007) · cites this paper as [23]
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- Authors
- Marshall, A. L., Owen, N., & Bauman, A. E.
- Affiliations
- The University of Queensland (AU)
- UNSW Sydney (AU)
- Venue
- Journal of Science and Medicine in Sport
- Publisher
- Elsevier BV
- Published
- 2004-04
- Volume
- 7
- Issue
- 1
- Pages
- 74-80
- ISSN
- 1440-2440 (ISSN-L)
- OpenAlex
- W2010873638
- Cited by
- 88
- References
- 41
- Citations by year
- 2025: 1 · 2022: 2 · 2020: 4 · 2019: 3 · 2018: 3 · 2017: 4 · 2016: 1 · 2015: 6 · 2014: 7 · 2013: 6 · 2012: 5
- FWCI
- 0.85
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of science and medicine in sport (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Medicine › Physiology › Physical Activity and Health
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- physical activity interventions, mass media campaigns, telephone-delivered intervention, behavior change, campaign recall, message content, public health interventions, media integration
- MeSH terms
- Counseling, Health Promotion, Humans, Mass Media, Motor Activity, Public Health, Telephone, Health Behavior, Exercise, Internet
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