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Cited by 32Media Studies and CommunicationSocial Media and PoliticsMedia and Digital Communication

Twitter and Television in a Hybrid Media System: The 2013 Italian election campaign

Marchetti, Rita, Ceccobelli, Diego·2016·Journalism Practice
DOI 10.1080/17512786.2015.1040051
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Abstract

By analyzing all of the keywords and hashtags that became Trending Topics (TTs) in the Italian Twittersphere during both an electoral period and a non-electoral period, we evaluated what Italian Twitter users discussed. We found that topics about actors and issues in the entertainment field (e.g., singers, Hollywood stars and television stars) drive Italian discussions and that the political sphere is a secondary topic that elicits minor arguments within users’ conversations. However, we believe that even this low level of discussion about politics was able to influence the public agenda, thanks to the advent of a hybrid media system in Italy. In fact, Italian print media and television constantly covered the individual tweets or hashtags of a niche of citizens who were discussing politics on Twitter. Television, a part of the Italian media system that is highly consumed by the public, is also a primary factor in determining the appearance of a specific actor or issue on the TT list. Furthermore, we empirically confirmed the logic of breaking news events on Twitter, a microblogging site that primarily focuses on exceptional occurrences.

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Authors
Marchetti, R., & Ceccobelli, D.
Corresponding author
  • Marchetti, Rita
  • Ceccobelli, Diego
ORCID
Venue
Journalism Practice
Publisher
Informa UK Limited
Published
2015-06-09
Volume
10
Issue
5
Pages
626-644
ISSN
  • 1751-2786 (ISSN-L)
  • 1751-2794
DOI
10.1080/17512786.2015.1040051
OpenAlex
W1561959517
Cited by
32
References
57
Citations by year
2025: 1 · 2024: 4 · 2023: 4 · 2022: 2 · 2021: 8 · 2020: 5 · 2019: 1 · 2017: 4 · 2016: 3
FWCI
7.50
Type
journal article
Language
en
Open access
closed
Locations
Journalism Practice (publishedVersion)
Topics
  • Social Sciences › Communication › Media Studies and Communication
  • Social Sciences › Communication › Social Media and Politics
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords
Twitter, trending topics, hashtags, hybrid media system, entertainment news, political debate, public agenda, print media, breaking news, microblogging, election period

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