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Cited by 313

The DOI matches its Crossref record; 109 of the 109 references it cites were found in a registry or an index.

The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework

Byrne, Sahara, Hart, Philip Solomon·2009·Annals of the International Communication Association

Abstract

Communicative messages are often constructed strategically. In many cases, the creators of such messages strive to curtail specific anti-social or unhealthy attitudes and behaviors held by the target audience. However, these messages are not always successful in achieving the intended effect. Messages with a specific intent can backfire and cause an increase in the unhealthy or anti-social attitude or behavior targeted for change. We present a review of findings that have resulted in boomerang effects, broadly defined. An analysis of theoretical mechanisms for the effect eventuates in the proposal of two distinct paths to the boomerang. One path predicts that message receivers will process harmful elements in a message at the expense of those that were intended. The other path predicts that receivers will process the message as intended, but then resist complying with it. Finally, we offer a preliminary theoretical framework of boomerang effects.

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Metadata

Authors
Byrne, S., & Hart, P. S.
Venue
Annals of the International Communication Association
Published
2009-01
Volume
33
Issue
1
Pages
3-37
ISSN
  • 2380-8977 (ISSN-L)
  • 2380-8985
OpenAlex
W2487519669
Cited by
313
References
109
FWCI
140.56
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework. https://app.cochat.ai/papers/10.1080/23808985.2009.11679083
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Byrne, S., & Hart, P. S. (2009). The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework. Annals of the International Communication Association. https://doi.org/10.1080/23808985.2009.11679083

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.