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Cited by 545

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Warmth in Advertising: Measurement, Impact, and Sequence Effects

Aaker, David A., Stayman, Douglas M., Hagerty, Michael R.·1986·Journal of Consumer Research
DOI 10.1086/208524
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Abstract

The impact of the feeling of warmth created by a commercial, as measured by the “warmth monitor,” is explored in a series of three studies. The first study examines the relationship between warmth and arousal as measured by skin response. The other studies explore the relationship between warmth and advertising responses such as liking of the ad and purchase likelihood through testing ads with warm and other execution strategies. They also test the effects of sequences of commercials on warmth responses and on the impact of the ad.

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Crossref · 10.1086/208524

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Metadata

Authors
Aaker, D. A., Stayman, D. M., & Hagerty, M. R.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1986-03
Volume
12
Issue
4
Pages
365
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/208524
OpenAlex
W2122038527
Cited by
545
References
2
FWCI
38.15
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Warmth in Advertising: Measurement, Impact, and Sequence Effects. https://app.cochat.ai/papers/10.1086/208524
The paper
Aaker, D. A., Stayman, D. M., & Hagerty, M. R. (1986). Warmth in Advertising: Measurement, Impact, and Sequence Effects. Journal of Consumer Research. https://doi.org/10.1086/208524

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.