The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Alternative Approaches to Understanding the Determinants of Typicality
Abstract
Data were collected for eight sets of product- and brand-level categories to better understand the determinants of typicality and the relationship between typicality and attitude for each category level. Measures of both feature similarity (family resemblance) and goal achievement (ideals, attribute structure) predicted typicality. However, the latter measures were more likely to moderate the typicality-attitude relationship. Frequency of instantiation was superior to a general familiarity measure in predicting typicality. Attitudes and attribute structure better predicted typicality for subordinate (e.g., fast-food restaurants) than superordinate (e.g., restaurants) categories. Implications for the nature and structure of product and brand categories are discussed.
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Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Barsalou, L. W. (1983) · Memory & Cognition · doi:10.3758/bf03196968 · Cited by 1,879
Cited by
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Bitner, M. J. (1992) · Journal of Marketing · doi:10.2307/1252042 · Cited by 7,271
Situated simulation in the human conceptual system
Barsalou, L. (2003) · Language and Cognitive Processes · doi:10.1080/01690960344000026 · Cited by 979
The effect of atmosphere on customer engagement in upscale hotels: an application of S-O-R paradigm
Choi, H., & Kandampully, J. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.06.012 · Cited by 257
Spence, C., & Velasco, C. (2018) · Food Quality and Preference · doi:10.1016/j.foodqual.2018.03.008 · Cited by 177
Shin, E., & Lee, J. E. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.04.022 · Cited by 66
Metadata
- Authors
- Loken, B., & Ward, J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1990-09
- Volume
- 17
- Issue
- 2
- Pages
- 111
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2044942763
- Cited by
- 490
- References
- 2
- FWCI
- 24.03
- Type
- journal article
- Language
- en
- Open access
- closed
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