The DOI matches its Crossref record.
Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
Abstract
Subjects evaluated a focal set of single-attribute product descriptions along with descriptions of competing brands that systematically altered what attributes subjects perceived as missing from the product descriptions. This manipulation selectively increased thoughts about undescribed attributes and led to (a) reduced effects of described-attribute levels on product evaluations and (b) lowered evaluations of a target set of products. In the past, similar effects have been interpreted as evidence that subjects incorporated inferred missing-attribute values in their evaluations. However, the results of the present study suggest that neither effect was mediated by inference making. Process tracing data showed that noting an attribute as missing was usually not followed by inferences about its value.
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Citations
Cited by
The Company and the Product: Corporate Associations and Consumer Product Responses
Brown, T. J., & Dacin, P. A. (1997) · Journal of Marketing · doi:10.2307/1252190 · Cited by 4,197
On Product Uncertainty in Online Markets: Theory and Evidence1
Dimoka, A., Hong, Y., & Pavlou, P. A. (2012) · MIS Quarterly · doi:10.2307/41703461 · Cited by 682
Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions
Maignan, I., & Ferrell, O. C. (2001) · European Journal of Marketing · doi:10.1108/03090560110382110 · Cited by 549
Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets
Gabaix, X., & Laibson, D. I. (2005) · SSRN Electronic Journal · doi:10.2139/ssrn.728545 · Cited by 441
Wood, S. L. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.157.18847 · Cited by 434
Metadata
- Authors
- Simmons, C. J., & Lynch, Jr.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1991-03
- Volume
- 17
- Issue
- 4
- Pages
- 477
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1983601820
- Cited by
- 175
- References
- 0
- FWCI
- 3.69
- Type
- journal article
- Language
- en
- Open access
- closed
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- Simmons, C. J., & Lynch, Jr. (1991). Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information. Journal of Consumer Research. https://doi.org/10.1086/208572
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