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Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity
Abstract
A distinction is drawn between the multiattribute attitude model as a measurement device and as a theory of attitude formation and change. Using an analysis of variance paradigm to investigate the underlying multiplicative and summative assumptions, Fishbein's multiattribute theory is found to demonstrate reasonably high construct validity. Individual differences in attribute combination rules are identified, and the issue of cognitive averaging vs. cognitive summation is raised.
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Citations
Cited by
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Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
RETRACTED: Don’t stop believing: Rituals improve performance by decreasing anxiety
Brooks, A. W., Schroeder, J., Risen, J. L., Gino, F., Galinsky, A. D., Norton, M. I., & Schweitzer, M. E. (2016) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2016.07.004 · Cited by 182
RetractedThe thrill of victory: women and sport shopping.
O’Donnell, K. A., Strebel, J., & Mortimer, G. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.10.005 · Cited by 19
Metadata
- Authors
- Bettman, J. R., Capon, N., & Lutz, R. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1975-03
- Volume
- 1
- Issue
- 4
- Pages
- 1
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2065444124
- Cited by
- 305
- References
- 0
- FWCI
- 34.33
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity. https://app.cochat.ai/papers/10.1086/208602
- The paper
- Bettman, J. R., Capon, N., & Lutz, R. J. (1975). Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity. Journal of Consumer Research. https://doi.org/10.1086/208602
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
