The DOI matches its Crossref record.
Changing Brand Attitudes Through Modification of Cognitive Structure
Abstract
Experimental tests of two strategies for attitude change suggested by multiple attribute attitude models indicate that the strategy of changing consumers' perceptions of brand attribute possession offers considerable potential. The viability of a strategy designed to change the values consumers attach to attributes, however, is less certain.
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Citations
Cited by
Dimensions of Consumer Expertise
Alba, J. W., & Hutchinson, J. W. (1987) · Journal of Consumer Research · doi:10.1086/209080 · Cited by 4,375
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Beyond Attitude Structure: Toward the Informational Determinants of Attitude
Holbrook, M. B. (1978) · Journal of Marketing Research · doi:10.2307/3150624 · Cited by 435
Metadata
- Authors
- Lutz, R. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1975-03
- Volume
- 1
- Issue
- 4
- Pages
- 49
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2123305980
- Cited by
- 296
- References
- 0
- FWCI
- 33.17
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Changing Brand Attitudes Through Modification of Cognitive Structure. https://app.cochat.ai/papers/10.1086/208607
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- Lutz, R. J. (1975). Changing Brand Attitudes Through Modification of Cognitive Structure. Journal of Consumer Research. https://doi.org/10.1086/208607
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
