The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Cost of Thinking
Abstract
A theory and methodology are developed for explicitly considering the cost of comparing diverse choice alternatives. The theory allows (1) explicit analytical measures of the cost of using various simplified decision strategies, and (2) predictions regarding the distribution of mistakes a consumer is likely to make when reducing decision-making effort.
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Citations
Cites
Elimination by aspects: A theory of choice
Tversky, A. (1972) · Psychological Review · doi:10.1037/h0032955 · Cited by 3,365
Human problem solving: The state of the theory in 1970.
Simon, H. A., & Newell, A. (1971) · American Psychologist · doi:10.1037/h0030806 · Cited by 635
Cited by
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250897 · Cited by 1,858
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Häubl, G., & Trifts, V. (2000) · Marketing Science · doi:10.1287/mksc.19.1.4.15178 · Cited by 1,731
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
Decision making and the avoidance of cognitive demand
Kool, W., McGuire, J. T., Rosen, Z. B., & Botvinick, M. M. (2010) · Journal of Experimental Psychology: General · doi:10.1037/a0020198 · Cited by 1,141
E-Commerce Product Recommendation Agents: Use, Characteristics, and Impact1
Xiao, B., & Benbasat, I. (2007) · MIS Quarterly · doi:10.2307/25148784 · Cited by 1,081
Metadata
- Authors
- Shugan, S. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1980-09
- Volume
- 7
- Issue
- 2
- Pages
- 99
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2076033371
- Cited by
- 944
- References
- 2
- FWCI
- 3.22
- Type
- journal article
- Language
- en
- Open access
- closed
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- Shugan, S. M. (1980). The Cost of Thinking. Journal of Consumer Research. https://doi.org/10.1086/208799
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
