The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Cost of Thinking
Abstract
A theory and methodology are developed for explicitly considering the cost of comparing diverse choice alternatives. The theory allows (1) explicit analytical measures of the cost of using various simplified decision strategies, and (2) predictions regarding the distribution of mistakes a consumer is likely to make when reducing decision-making effort.
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Citations
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Metadata
- Authors
- Shugan, S. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1980-09
- Volume
- 7
- Issue
- 2
- Pages
- 99
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2076033371
- Cited by
- 944
- References
- 2
- FWCI
- 3.22
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
