The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods
Abstract
While consumer researchers have evinced considerable interest in cognitive processes in decision making, work has centered on the conscious mental manipulation of product information. This paper addresses memory and attentional processes that may occur below the level of consciousness. Methods developed within the field of cognitive psychology are presented to supplement the standard process tracing methods commonly used by consumer researchers.
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Cites
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“Retrieval depends on the strength and structure of these associations: recall is more likely when the context at retrieval resembles the context at encoding (Alba and Hutchinson 1987; Bettman 1979; Lynch and Srull 1982).”
Metadata
- Authors
- Lynch, Jr., & Srull, T. K.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1982-06
- Volume
- 9
- Issue
- 1
- Pages
- 18
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2093623550
- Cited by
- 589
- References
- 5
- FWCI
- 1.83
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
