The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
On the External Validity of Experiments in Consumer Research
Abstract
This paper is concerned with generalizability issues in experimental consumer research. In particular, it discusses how the usefulness of experimental results is affected by a consumer researcher's treatment of unmanipulated “background” factors in designing and analyzing the experiment.
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Citations
Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
Construct validity in psychological tests.
Cronbach, L. J., & Meehl, P. E. (1955) · Psychological Bulletin · doi:10.1037/h0040957 · Cited by 11,195
Cited by
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Goodman, J. K., Cryder, C. E., & Cheema, A. (2013) · Journal of Behavioral Decision Making · doi:10.1002/bdm.1753 · Cited by 2,242
Peterson, R. A. (2001) · Journal of Consumer Research · doi:10.1086/323732 · Cited by 1,258
"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
Bansal, H. S. (2005) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304267928 · Cited by 975
Convenience samples of college students and research reproducibility
Peterson, R. A., & Merunka, D. R. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2013.08.010 · Cited by 567
Consequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives
Rahman, I., Park, J., & Chi, C. G.-Q. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-04-2014-0202 · Cited by 357
Metadata
- Authors
- Lynch, Jr.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1982-12
- Volume
- 9
- Issue
- 3
- Pages
- 225
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2161353994
- Cited by
- 469
- References
- 2
- FWCI
- 4.80
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lynch, Jr. (1982). On the External Validity of Experiments in Consumer Research. Journal of Consumer Research. https://doi.org/10.1086/208919
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
